Journal Article
The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance
Industrial Marketing and Purchasing
Author(s)
James Anderson
Date Published:
1987
Citations:
Anderson, James
. 1987. The Effect of Type of Representation Upon Industrial Supplier and Customer Firms' Judgments of New Product Acceptance.
Industrial Marketing and Purchasing
. (2)29-46.