Author(s)

RubyRoy Dholakia

Sidney Levy

The paper examines the effect of subjective economic experience on consumer behavior in the U.S. The empirical effort uses survey data from a national mail sample. Consumer behavior is seen to reflect two kinds of orientations - a strategic and a tactical one - and the analysis supports the effect of changing economic environment only on tactical orientations, as hypothesized.
Date Published: 1987
Citations: Dholakia, RubyRoy, Sidney Levy. 1987. Effect of Recent Economic Experiences on Consumer Dreams, Goals, and Behavior in the United States. Journal of Economic Psychology. (4)429-444.