Working Paper

Analysis of Advertising Strategies for a New Product Launch: Part II

Working Paper
Author(s)

Minhi Hahn

Lakshman Krishnamurthi

Andris Zoltners

Date Published: 1987
Citations: Hahn, Minhi, Lakshman Krishnamurthi, Andris Zoltners. 1987. Analysis of Advertising Strategies for a New Product Launch: Part II. Working Paper.