Working Paper

Advertising Models for New Products with Repeat and Word-of-Mouth Effect: Part I

Working Paper
Author(s)

Minhi Hahn

Lakshman Krishnamurthi

Andris Zoltners

Date Published: 1987
Citations: Hahn, Minhi, Lakshman Krishnamurthi, Andris Zoltners. 1987. Advertising Models for New Products with Repeat and Word-of-Mouth Effect: Part I. Working Paper.