Working Paper

Equity Estimator: A New Method for Sales Response Estimation in the Presence of Multicollinearity

Working Paper 86-019R
Author(s)

Lakshman Krishnamurthi

Arvind Rangaswamy

Andris Zoltners

Date Published: 1986
Citations: Krishnamurthi, Lakshman, Arvind Rangaswamy, Andris Zoltners. 1986. Equity Estimator: A New Method for Sales Response Estimation in the Presence of Multicollinearity. Working Paper 86-019R.