Journal Article
Flawed Products: Consumer Responses and Marketing Strategies
Journal of Consumer Marketing
Author(s)
Focuses on the consumer responses and marketer strategies for flawed products. Decision of buyers to accept flaw in a product; Restriction of the flow of defective products to the market; Rarity on the production of substandard goods.
Date Published:
1985
Citations:
Kotler, Philip, Murali Mantrala. 1985. Flawed Products: Consumer Responses and Marketing Strategies. Journal of Consumer Marketing. (3)27-36.