Journal Article
The World Champion Marketers: The Japanese?
Journal of Business Strategy
Author(s)
Focuses on the factors contributing to the global market leadership of business enterprises in Japan. Theory on the economic success of the country; Business practices of firms; Close relations among the structural factors.
Date Published:
1982
Citations:
Kotler, Philip. 1982. The World Champion Marketers: The Japanese?. Journal of Business Strategy. (1)3-14.