Journal Article

The World Champion Marketers: The Japanese?

Journal of Business Strategy
Author(s)

Philip Kotler

Focuses on the factors contributing to the global market leadership of business enterprises in Japan. Theory on the economic success of the country; Business practices of firms; Close relations among the structural factors.
Date Published: 1982
Citations: Kotler, Philip. 1982. The World Champion Marketers: The Japanese?. Journal of Business Strategy. (1)3-14.
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