Journal Article
Estimating Advertising Effects on Sales Given the Presence of an Advertising Budgeting Decision Rule
Proceedings of the TIMS/ORSA Market Measurement and Analysis Conference
Author(s)
Date Published:
1980
Citations:
Blattberg, Robert. 1980. Estimating Advertising Effects on Sales Given the Presence of an Advertising Budgeting Decision Rule. Proceedings of the TIMS/ORSA Market Measurement and Analysis Conference.