Journal Article

A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order

Journal of the Academy of Marketing Science
Author(s)

Sidney Levy

Philip Kotler

Date Published: 1979
Citations: Levy, Sidney, Philip Kotler. 1979. A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order. Journal of the Academy of Marketing Science. (3)233-237.