Journal Article

A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance"

Journal of Marketing Research
Author(s)

Alice M. Tybout

Gerald Zaltman

Reply to Robert L. Day's comments on the authors' article in the November 1974 issue f the Journal of marketing Research.
Date Published: 1975
Citations: Tybout, Alice M., Gerald Zaltman. 1975. A Reply to Comments on "Ethics in Marketing Research: Their Practical Relevance". Journal of Marketing Research. (2)234-237.