Journal Article
It's Time to Cut Down on Advertising Waste
Business and Society Review
Author(s)
Presents a proposal on how to cut down advertising expenditures in the U.S. Reduction in the number of brand competition; Economic penalties for advertising; Economic incentives for reduced advertising.
Date Published:
1972
Citations:
Kotler, Philip, Paul Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review. (4)9-18.