Amanda is widely respected as a leader in business education and an accomplished
scholar. By the age of 32, she built & sold two thriving businesses from scratch; an online fitness
subscription community for women and a digital marketing and production company working
with some of the biggest names in fitness.

Amanda directed and advanced marketing education by creating the first accredited influencer
marketing curriculum (launched at UCLA and University of Texas). Her work is now being
launched as the newest program in the highly regarded Emeritus MBA-level and executive
certificate programs in collaboration with top universities from across the globe.

Russell advises some of the top companies in the world on influencer marketing including
Lamborghini, Cedars Sinai and Lionsgate and speaks across the globe on influence and the
future of marketing with a focus on building, leveraging and scaling a brands community.

Her latest book, The Influencer Code became the official resource to influencer marketing for
college programs worldwide, complete with proprietary case studies, exemplary methodologies,
& original frameworks.

Amanda’s international experience is vast and she has taught at some of the top schools in the
world, including Harvard (ongoing visiting lecturer), The University of Stockholm Business
School, Stanford, The University of Cologne in Germany, New York University, HEC in Paris,
and the University of Southern California.

She also serves as board member and advisory council to several global organizations
including Lamborghini and The University of Richmond Business School.

In January 2016 Amanda created Renaissance Women, a leadership conference to advance
and support female leaders in entrepreneurship sponsored by JW Marriott Hotels. In 2021 she
launched the podcast ‘School of Influence,’ with the widely celebrated marketing scholar Neal
Schaeffer.

As a former world class runner who came to the United States from Canada, Amanda
strongly believes in providing youth opportunities in sports as a way to teach life skills,
discipline, and provide greater opportunity. In addition to volunteering independently, she holds
a board position in the Andy Roddick Foundation.

Influencer Marketing (MKTG-939-5)
With the ever-growing fight for customers’ attention, influencer marketing is a way to build brands and drive awareness through to purchase for products and services. But many organizations are not fully unlocking the power of influencers to reach their business goals. This course will teach you how to plan and execute a clear influencer marketing strategy and build effective campaigns. We will learn how to measure influencers’ value to companies and learn how influencers create value for themselves. Class sessions are experiential and include a combination of best practice frameworks, in-class exercises, guest speakers, hands on influencer software experience and a project with a local company.