John Parker is a Clinical Assistant Professor of Executive Education and Senior Academic Director at Kellogg, teaching Digital Marketing and other customer-related topics. He is currently leading a new initiative to develop and implement Kellogg ExecEd's digital distance learning strategy, beginning with a series to keep Kellogg alumni at the leading edge of marketing thinking through live Telepresence sessions with leading faculty. John also leads many of Kellogg’s relationships in Latin America.

Previously he was CMO for Zurich Insurance, where he designed and built a best-in-class marketing function in North America. John spent the early years of his career as a partner at McKinsey, where he was a co-leader of the insurance practice. He has an MS from the Sloan School of Management at MIT, and a BA in Economics Magna Cum Laude from Harvard.

Digital Marketing, Customer Satisfaction and Loyalty, Customer Lifetime Value

• MS, 1985, Management Science, Massachusetts Institute of Technology, Sloan School of Management
• BA, 1980, Economics, Harvard College, Magna Cum Laude

• Clinical Assistant Professor of Executive Education, Executive Education, Kellogg School of Management, Northwestern University, 2014-present

• Principal, JCP Advisors, LLC, 2013-present
• Chief Marketing Officer, Zurich Insurance Group, LTD., 2008-2012
• Partner / Principal / Chicago Office Manager, Katzenbach Partners, LLC, 2003-2008
• Executive Vice President, Business Development, Protocare, Inc., 2002-2003
• President, Applied Home Telemedicine, LLC, 1998-2002
• Principal, McKinsey & Company, Inc., 1992-1998
• Associate, McKinsey & Company, Inc., 1985-1992

Digital marketing, Problem Solving, Customer Satisfaction and Loyalty, Customer Economics, Customer Value Proposition Development

For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy.

Harness the power of customer insight to drive winning strategies and hard-wire the voice of the customer throughout your organization. This interactive program will equip you with the right blend of qualitative and quantitative tools to gain and sustain competitive advantage.