Scott Levy is a growth marketer based out of Chicago, Illinois. He is also Head of Growth at Listen Ventures, a Chicago-based venture capital firm. As a growth marketer, Scott advises and manages digital marketing spend on behalf of his clients. He has spent over $25,000,000 on digital marketing, generating hundreds of millions of dollars in revenue. His clients range from early-stage start-ups to venture-backed companies who have raised over $100,000,000 in funding. In addition to start-ups, Scott also advises Private Equity portfolio companies on the topics of conversion funnel optimization and operations strategy.

Digital Marketing Implementation (MKTG-956-0)
This tactical class prepares you to design, implement, and optimize digital marketing spend on Google Ads, Facebook, Instagram and more. On Google, you will learn about structuring campaigns, keyword research, and effective bid strategies. On Facebook, you will learn best practices for creating audiences and launching ads. You will have an opportunity to spend real marketing dollars. No prior experience with digital marketing is required. After completing the course, you will feel confident launching and managing digital marketing campaigns and analyzing the results. You will also gain the ability to provide constructive feedback to marketing agencies. Core Marketing 430 is a pre-requisite unless otherwise approved by the Professor.