Kelly Goldsmith
Kelly Goldsmith

Assistant Professor of Marketing

Print Overview

Kelly Goldsmith joined the marketing faculty at the Kellogg School of Management in 2009 and was named a Donald P. Jacobs Scholar. Dr. Goldsmith's research focuses on consumer decision making, specifically examining how consumers' active motives and mindsets affect their choices. Prior to joining Kellogg, Dr. Goldsmith obtained her Ph.D., M. Phil. and M.A. from Yale University.

Areas of Expertise
Consumer Behavior
Consumer Decision-Making
Marketing Research

Print Vita
PhD, 2009, Marketing, Yale University
MPhil, 2008, Marketing, Yale University
MA, 2006, Marketing, Yale University
BA, 2001, Sociology, Duke University

Academic Positions
Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2009-present

Honors and Awards
Faculty Impact Award for MKTG 450 - Sec 62
Faculty Impact Award for MKTG 450 - Sec 61
Marketing Science Institute Young Scholar, ISMS Marketing Science Institute (MSI)
McManus Research Chair
Sidney J. Levy Award for Excellence in Teaching, J. L. Kellogg Graduate School of Management
One of five Professors nominated for the L.G. Lavengood Outstanding Professor of the Year Award (2013), Kellogg
Sidney J. Levy Award for Excellence in Teaching, 2011-2012
Richard M. Clewett Professorship in Marketing, 2012-2013

Editorial Positions
Ad-hoc Reviewer, Management Science, 2015
Editorial Review Board, Journal of Consumer Research, 2015
Editorial Review Board, Journal of Marketing Research, 2014
Ad-hoc Reviewer, Journal of Consumer Psychology
Ad-hoc Reviewer, Psychological Science
Ad-hoc Reviewer, Journal of Marketing
Ad-hoc Reviewer, Organizational Behavior and Human Decision Processes

Print Research
Research Interests
Consumer Goals; Consumer Judgment and Decision Making

Roux, Caroline, Kelly Goldsmith and Andrea Bonezzi. 2015. On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behaviors. Journal of Consumer Research. 42(4): 615-631.
Savary, Jennifer, Kelly Goldsmith and Ravi Dhar. 2015. Giving Against the Odds: How Highlighting Tempting Alternatives Increases Willingness to Donate. Journal of Marketing Research.
Goldsmith, Kelly, George Newman and Ravi Dhar. 2016. Mental Representation Changes the Evaluation of Green Product Benefits. Nature and Climate Change. 6(9): 847-850.
Goldsmith, Kelly and Ravi Dhar. 2013. Negativity Bias and Task Motivation: Testing the Effectiveness of Positively versus Negatively Framed Incentives. Journal of Experimental Psychology: Applied. 19(4): 358-366.
Goldsmith, Kelly, Eunice Kim and Ravi Dhar. 2012. When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion. Journal of Marketing Research. 49(6): 872-881.
Meyvis, Tom, Kelly Goldsmith and Ravi Dhar. 2012. The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers? Focus from Fit to Quality. Journal of Marketing Research. 49(2): 206-217.
Goldsmith, Kelly and On Amir. 2010. Can Uncertainty Improve Promotions?. Journal of Marketing Research. 47(6): 1070-1077.
Huber, Joel, Kelly Goldsmith and Cassie Mogilner. 2008. Reinforcement vs. Balance Responses in Sequential Choice. Marketing Letters. 19: 229-239.
Goldsmith, Kelly, Jing Xu and Ravi Dhar. "The Power of Customers' Mindset." MIT Sloan Management Review.

Print Teaching
Teaching Interests
Marketing Research; Marketing Strategy; Consumer Goals; Consumer Judgment; Decision Making
Full-Time / Evening & Weekend MBA
Marketing Research and Analytics (MKTG-450-0)
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Marketing Research and Analytics (MKTGM-450-0)