Start of Main Content

Case studies are a cornerstone of the Kellogg experiential learning approach, providing students with real-world business challenges and scenarios. Developed by our renowned faculty, these case studies offer deep insights into complex business issues and decision-making processes. They are used in classrooms around the world, helping to shape the next generation of business leaders. Explore this rich collection of case studies and discover how they bring business concepts to life.

DateTitle/Author
2025
Repatha: A Molecule's Global Launch
2025
RideOn: Developing Product Discovery Hypotheses
2025
LEGO: Fostering Brand Love through Customer Communities
Mohanbir Sawhney, Pallavi Goodman
2025
Building a Green-Movement Culture at E.ON Italia
Brayden King, Marco Clemente, Amy Klopfenstein
2025
The Rise of Jayanti Reddy: India's New Star in Luxury Fashion
2025
FormFab: Influencing Product Development without Authority
2025
Patrick Kirby and Tria Energy (B): The First 100 Days
Richard Jolly, Sachin Waikar
2025
Patrick Kirby and Tria Energy (A): First Day at a 32-Year-Old "Startup" Family Business
Richard Jolly, Sachin Waikar
2025
ContractIQ: Organic Growth Strategies for a Startup Firm
2025
Sephora: Transforming the Beauty Experience through Technology
Mohanbir Sawhney, Pallavi Goodman
2025
Simplification at Zurn Elkay: Sink or Swim?
Sunil Chopra, Achal Bassamboo, Amy Klopfenstein
2025
François Locoh-Donou: Driving Transformation through Culture at F5
Richard Jolly, Charlotte Snyder
2025
Nexent Systems: The Case of the Product Roadmap Blues
2025
Alex Mahon: Driving Change at the UK's Channel 4---and Beyond
Richard Jolly, Charlotte Snyder
2025
Uber Clean: Creating an Uber for Laundry
2025
The Row: Can Quiet Luxury Grow without Becoming Loud?
Gregory Carpenter, Tricia Kim, Felicia Sullivan
2025
Tesla: Branding Strategies for New Products
2025
Leader as Coach (A): Restoring Employee Motivation and Performance (Illustrated)
2025
VidMorph: Pricing Strategy for a SaaS Product
2024
The Inflation Reduction Act and Tax Credits for Renewable Electricity
David Besanko, Max Hardage
2024
MoviePass: Unhappy Ending or Reboot?
2024
Is the US Gasoline Tax Obsolete? (B)
David Besanko, Vidhyashankar Balasubramanian, David Berliner
2024
Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
2024
Serenique in Online Mental Health Counseling: Build, Buy, or Partner?
2024
Is the US Federal Gasoline Tax Obsolete? (A)
David Besanko, Vidhyashankar Balasubramanian, David Berliner
Kellogg Global Hub
2211 Campus Drive, Suites 5486 & 5490
Evanston, IL 60208-2001
cases@kellogg.northwestern.edu