04/01/16 – ClearAdmit
ClearAdmit highlights Kellogg Markets and Customers Initiative
03/01/16 – Results produce cross-disciplinary perspectives on the nature and understanding of trustFull Story
01/13/16 – Advertising Age
AdAge article points to Kellogg Marketing Leadership Summit and describes research Egon Zehnder conducted at the 2015 summit.
11/10/15 – First-ever Kellogg on Growth Forum brings together faculty, students and business leaders to discuss ways to inspire growth Full Story
11/06/15 – Canadian retailer Larry Rosen talks about differentiating his menswear company to gain a competitive advantageFull Story
10/19/15 – Kellogg’s 2015 Marketing Leadership Summit explores lessons companies learn from the tech-savvyFull Story
10/15/15 – Kellogg Insight
Article cites Professor Eric Leininger’s research on how companies need data scientist to not only make the data usable, but also to help people across the company understand and use it, which isn’t an easy task. His research also talks about how directly contributing to the business can help analytics talent thrive.
10/07/15 – Forbes
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role
09/28/15 – Forbes
Article by Professor Tim Calkins argues that the fines imposed on companies that cut corners like Volkswagen and GM are not enough. Executives should know that if they do the wrong thing they may be held personally responsible and face jail time.
09/23/15 – Washington Post
Article features a Q&A with Professor Lauren Rivera about her book, Pedigree: How Elite Students Get Elite Jobs. The book examines how inequality is produced by subtle social patterns of education and informal skills as well as big political and economic forces.
09/07/15 – Fortune
This article written by Professor Paola Sapienza disagrees with critics who think that Yahoo CEO Marissa Mayer should have taken full maternity leave to set an example, arguing instead that her stay is more important in the long run for her leadership.
07/22/15 – The Wall Street Journal
This article by Professor Russell Walker talks about how LinkedIn is an excellent example of how to make money from data products, yet the company has only scratched the surface of what is to be done in creating value from information.
06/19/15 – Forbes
Article says that agility is key to getting an enterprise to the point where it can analyze data and make autonomous decisions at massive scale in real-time. References the “Sentient Enterprise” capability maturity model for analytics that Professor Mohan Sawhney helped to develop.
05/18/15 – From data visualization to design thinking, offerings give students a glimpse into new research and thought leadershipFull Story
05/14/15 – CMO Jeff Jones plans the Target of tomorrow Full Story
04/20/15 – Forbes
Article written by Professor Greg Carpenter talks about how P&G’s global marketing officer Jim Stengel changed the company and the brand for the better with a strategy of understanding the lives of consumers and understanding the internal challenges as well.
02/24/15 – Professor Florian Zettelmeyer and an alumni panel talk big data analytics and managementFull Story