11/06/15 – Canadian retailer Larry Rosen talks about differentiating his menswear company to gain a competitive advantageFull Story
10/19/15 – Kellogg’s 2015 Marketing Leadership Summit explores lessons companies learn from the tech-savvyFull Story
10/15/15 – Kellogg Insight
Article cites Professor Eric Leininger’s research on how companies need data scientist to not only make the data usable, but also to help people across the company understand and use it, which isn’t an easy task. His research also talks about how directly contributing to the business can help analytics talent thrive.
10/07/15 – Forbes
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role
07/22/15 – The Wall Street Journal
This article by Professor Russell Walker talks about how LinkedIn is an excellent example of how to make money from data products, yet the company has only scratched the surface of what is to be done in creating value from information.
06/19/15 – Forbes
Article says that agility is key to getting an enterprise to the point where it can analyze data and make autonomous decisions at massive scale in real-time. References the “Sentient Enterprise” capability maturity model for analytics that Professor Mohan Sawhney helped to develop.
05/18/15 – From data visualization to design thinking, offerings give students a glimpse into new research and thought leadershipFull Story
05/14/15 – CMO Jeff Jones plans the Target of tomorrow Full Story
04/20/15 – Forbes
Article written by Professor Greg Carpenter talks about how P&G’s global marketing officer Jim Stengel changed the company and the brand for the better with a strategy of understanding the lives of consumers and understanding the internal challenges as well.
02/24/15 – Professor Florian Zettelmeyer and an alumni panel talk big data analytics and managementFull Story
12/19/14 – cmo.com
Jeff Zidell (CMOP '14) on how adaptability is the #1 leadership trait - in recruiting,"there’s no machine that can pick that up."
12/15/14 – Data analytics can transform organizations when leaders use it wiselyFull Story
12/09/14 – The Globe and Mail
This book from Kellogg Senior Fellow Sanjay Khosla and Professor Mohan Sawhney topped several 2014 book lists, resonating with leaders seeking growth through sharp focus.
11/14/14 – Faculty and prominent alumni bring data analytics insight to Facebook’s headquartersFull Story
11/11/14 – The Globe and Mail
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”