Markets & Customers Initiative News

Professor Florian Zettelmeyer talks big data to a packed audience at a Kellogg Insight Live event on Feb. 19.

Kellogg Insight Live

A 'working knowledge of data science' is key to leading

Professor Florian Zettelmeyer and an alumni panel talk big data analytics and management

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Rethinking the Nail Salon by Glancing at the Starbucks Model

01/14/15 – The New York Times
Quotes Senior Fellow Sanjay Khosla, who said that MiniLuxe will need to take care not to lose sight of its original goals as it expands, which is where Starbucks went wrong.

Recruit Like You Stand For Something: A Chat With Hyatt SVP Jeff Zidell

12/19/14 – cmo.com

Jeff Zidell (CMOP '14) on how adaptability is the #1 leadership trait - in recruiting,"there’s no machine that can pick that up."

10 Mind-Altering Business Books from 2014

12/19/14 – Huffington Post

List includes Fewer, Bigger, Bolder by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney and describes the book as “a much-needed call for clarity and simplicity.”

Data analytics

Videos: Data analytics for leaders

12/15/14 – Data analytics can transform organizations when leaders use it wisely

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Fewer, Bigger, Bolder named Best Business Book of 2014

12/09/14 – The Globe and Mail
This book from Kellogg Senior Fellow Sanjay Khosla and Professor Mohan Sawhney topped several 2014 book lists, resonating with leaders seeking growth through sharp focus.

Kellogg Insight Live

'Big Data Doesn’t Make Decisions, Leaders Do'

11/14/14 – Faculty and prominent alumni bring data analytics insight to Facebook’s headquarters

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How Kraft turned less into more

11/11/14 – The Globe and Mail
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”

Nielsen Chief Marketing Officer Marcella Shinder

How to outsmart disruption

10/28/14 – Watch three leading executives share their advice at the 2014 Kellogg Marketing Leadership Summit

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Where to Look for Insight

10/14/14 – Harvard Business Review
Article by Professor Mohan Sawhney and Senior Fellow Sanjay Khosla argues that innovation can be approached systematically and lists seven “insight channels” that can lead to more efficient operations.

The NFL Brand – Discuss

09/30/14 – Forbes
Quotes Professor Greg Carpenter, who said, “Transparency, empathy, and compassion can help put the scandal in the past, and minimize the damage to the NFL’s reputation.”

Moving From Mindless Expansion to Focused Growth

09/26/14 – IndustryWeek

Article reports on Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book, Fewer, Bigger, Bolder. “Expansion can become addictive, and after a while companies tend to binge like junkies on product variants, brands, acquisitions and new markets,” Khosla said.

Billy Beane Shows Why Leaders Can't Leave Data Science to the Data Scientists

09/23/14 – Forbes
Article by Professor Florian Zettelmeyer argues that an understanding of analytics must become part of the repertoire of all managers and ultimately part of the organization’s DNA.

Alibaba vs. Amazon: Who Will Win the Global E-Commerce War?

09/22/14 – Forbes

Article by Professor Mohanbir Sawhney and Senior Fellow Sanjay Khosla argues that Alibaba and Amazon will need relentless focus on their home markets and disruptive innovation to win in their competitors’ markets to maintain their positions as e-commerce titans.

Former Kraft Exec Shares 7 Steps For Achieving Massive, Meaningful Growth

09/18/14 – Business Insider

Article reports on Senior Fellow Sanjay Khosla’s seven-step plan for revenue growth from his book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth.

How to Bring Brands Back From the Brink

09/12/14 – Bloomberg TV

Interview with Senior Fellow Sanjay Khosla, who explains how writing a blank check can save a company. Khosla also discusses why companies should aim to create markets rather than fight for market shares.

new senior fellow sanjay kosla

Video: Khosla hits TheStreet

08/26/14 – Watch Kellogg Senior Fellow Sanjay Khosla discuss global lessons on growth with TheStreet.com

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Florian Zettelmeyer

Videos: Data analytics for leaders

08/13/14 – Why those in charge must understand what their data experts are telling them

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Google's Tony Fagan

True detectives

08/08/14 – Uncovering insights on putting marketing theory into practice

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The wisdom of less: How Procter & Gamble can grow by shrinking

08/07/14 – Fortune

Article by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney argues that “if companies aren’t disciplined in how they grow, the complexity of their business increases at a faster rate than revenues do.”

Greg Carpenter discusses market-focused culture.

Carpenter honored

08/04/14 – Kellogg's Gregory Carpenter won the Sheth Foundation/Journal of Marketing Award for 2013

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