12/19/14 – cmo.com
Jeff Zidell (CMOP '14) on how adaptability is the #1 leadership trait - in recruiting,"there’s no machine that can pick that up."
12/15/14 – Data analytics can transform organizations when leaders use it wiselyFull Story
12/09/14 – The Globe and Mail
This book from Kellogg Senior Fellow Sanjay Khosla and Professor Mohan Sawhney topped several 2014 book lists, resonating with leaders seeking growth through sharp focus.
11/14/14 – Faculty and prominent alumni bring data analytics insight to Facebook’s headquartersFull Story
11/11/14 – The Globe and Mail
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”
10/28/14 – Watch three leading executives share their advice at the 2014 Kellogg Marketing Leadership SummitFull Story
09/30/14 – Forbes
Quotes Professor Greg Carpenter, who said, “Transparency, empathy, and compassion can help put the scandal in the past, and minimize the damage to the NFL’s reputation.”
09/26/14 – IndustryWeek
Article reports on Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book, Fewer, Bigger, Bolder. “Expansion can become addictive, and after a while companies tend to binge like junkies on product variants, brands, acquisitions and new markets,” Khosla said.
09/23/14 – Forbes
Article by Professor Florian Zettelmeyer argues that an understanding of analytics must become part of the repertoire of all managers and ultimately part of the organization’s DNA.
09/22/14 – Forbes
Article by Professor Mohanbir Sawhney and Senior Fellow Sanjay Khosla argues that Alibaba and Amazon will need relentless focus on their home markets and disruptive innovation to win in their competitors’ markets to maintain their positions as e-commerce titans.
09/18/14 – Business Insider
Article reports on Senior Fellow Sanjay Khosla’s seven-step plan for revenue growth from his book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth.
08/26/14 – Watch Kellogg Senior Fellow Sanjay Khosla discuss global lessons on growth with TheStreet.comFull Story
08/13/14 – Why those in charge must understand what their data experts are telling themFull Story
08/08/14 – Uncovering insights on putting marketing theory into practice Full Story
08/07/14 – Fortune
Article by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney argues that “if companies aren’t disciplined in how they grow, the complexity of their business increases at a faster rate than revenues do.”
08/04/14 – Kellogg's Gregory Carpenter won the Sheth Foundation/Journal of Marketing Award for 2013 Full Story