Markets & Customers Initiative News

Kellogg believes that data analytics is a managerial problem above all, and argues that effective business leaders need a working knowledge of data science to reap the rewards of big data and analytics.

Kellogg Champions Analytics in Management

Kellogg champions analytics in management

Kellogg equips leaders to play a crucial role in the successful use of data science in business

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Andrew Swinand

From CPG to Startup: Life Lessons Hone Leadership Skills

12/20/16 – Executive in Residence Andrew Swinand discusses the importance of collecting experiences on the way to achieving career success

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Analytics Meets Decision Making: What Does Automation Mean for the Future of Data Scientists?

10/31/16 – Upside
Article by Professor Joel Shapiro says that using automated analytics is difficult when trying to solve unique, complex, and context-specific business issues. Analytics is a managerial problem because it can be used to inform action and help solve the identified nuanced business problems. To be successful with analytics, it is critical that leaders are comfortable with data analytics and that data scientists are comfortable with the business context.

Best Business Schools for Marketing: Part I

04/01/16 – ClearAdmit
ClearAdmit highlights Kellogg Markets and Customers Initiative

The Trust Project at Northwestern University

Kellogg, Northwestern launch groundbreaking Trust Project

03/01/16 – Results produce cross-disciplinary perspectives on the nature and understanding of trust

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More Marketers Tasked With Improving Corporate Culture

01/13/16 – Advertising Age

AdAge article points to Kellogg Marketing Leadership Summit and describes research Egon Zehnder conducted at the 2015 summit.

Kellogg on Growth Forum

Kellogg hosts inaugural growth forum

11/10/15 – First-ever Kellogg on Growth Forum brings together faculty, students and business leaders to discuss ways to inspire growth

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Canadian retailer Larry Rosen talks about differentiating his menswear company to gain a competitive advantage

Doubling down on relationship-based company culture

11/06/15 – Canadian retailer Larry Rosen talks about differentiating his menswear company to gain a competitive advantage

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Eric T. Anderson speaks at the 2015 Kellogg Marketing Leadership Summit

Building culture in a digital era

10/19/15 – Kellogg’s 2015 Marketing Leadership Summit explores lessons companies learn from the tech-savvy

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Five Ways to Attract and Retain Data Scientists

10/15/15 – Kellogg Insight
Article cites Professor Eric Leininger’s research on how companies need data scientist to not only make the data usable, but also to help people across the company understand and use it, which isn’t an easy task. His research also talks about how directly contributing to the business can help analytics talent thrive.

The B-To-B CMO: The Time Has Come

10/07/15 – Forbes
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role

VW And GM Prove It: Some Executives Should Go to Jail

09/28/15 – Forbes
Article by Professor Tim Calkins argues that the fines imposed on companies that cut corners like Volkswagen and GM are not enough. Executives should know that if they do the wrong thing they may be held personally responsible and face jail time.

Why are working class kids less likely to get elite jobs? They study too hard at college

09/23/15 – Washington Post
Article features a Q&A with Professor Lauren Rivera about her book, Pedigree: How Elite Students Get Elite Jobs. The book examines how inequality is produced by subtle social patterns of education and informal skills as well as big political and economic forces.

What Marissa Mayer's pregnancy really means for investors

09/07/15 – Fortune
This article written by Professor Paola Sapienza disagrees with critics who think that Yahoo CEO Marissa Mayer should have taken full maternity leave to set an example, arguing instead that her stay is more important in the long run for her leadership.

What Was Old Is New Again – The Power Of Nostalgia Marketing

08/14/15 – Forbes
This article quotes Professor Gregory Carpenter on why it can be effective for brands to tap into the psychology of nostalgia.

Big Data Knows You Like Losers

07/29/15 – Bloomberg View
This article discusses Professor Eric Anderson’s research on how a certain group of early buyers can be an indicator of failure for new products.

Facebook Shares Its Internal Diversity Training

07/28/15 – The Wall Street Journal
This article quotes Professor Lauren Rivera on how two years of diversity training is likely not enough time to make a visible impact within a company.

LinkingIn to Data Products

07/22/15 – The Wall Street Journal
This article by Professor Russell Walker talks about how LinkedIn is an excellent example of how to make money from data products, yet the company has only scratched the surface of what is to be done in creating value from information.

The Secret To Big Data Analytics Success Comes Down To One Word

06/19/15 – Forbes
Article says that agility is key to getting an enterprise to the point where it can analyze data and make autonomous decisions at massive scale in real-time. References the “Sentient Enterprise” capability maturity model for analytics that Professor Mohan Sawhney helped to develop.

New course roundup

New Kellogg MBA courses look into several leading-edge trends

05/18/15 – From data visualization to design thinking, offerings give students a glimpse into new research and thought leadership

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Jeff Jones

Target CMO on transforming culture to accelerate growth

05/14/15 – CMO Jeff Jones plans the Target of tomorrow

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