Readings related to Harley-Davidson

• Time-Based Competition: The Next Source of Competitive Advantage by George Stalk; discusses the evolution of sources of competitive advantage and outlines a strong case for time as a primary competitive weapon.
• Japan's Dark Side of Time by George Stalk and Alan Weber; time is a critical capability but needs to be tied to strategy.
• How Harley-Davidson Revs its Brand by Glenn Rifkin. Fall 1997.  Booz-Allen's journal Strategy, Management & Competition.  Background reading on Harley-Davidson's "turnaround" focusing on marketing and brand equity.

Tools and Frameworks (Background)

• How to do proper NPV analysis and project cash flows for capital budgeting in practice.  Excellent teaching note by Professor Tim Thompson from his FinDecisions course. Focus is on how to project cash flows in practice and their difference and relationship to the accounting statements.

Related Links to the Case

• Harley-Davidson Motor Co.
• Main Competitors:
• Honda Motorcycles
• Yamaha Motorcycles
• Kawasaki
• Suzuki
• BMW
• New cruiser manufacturers and other small custom shops:
• Victory Motorcycles (subsidiary of Polaris. "Already named ``Best Cruiser of 1998,'' Victory is the first all-new, mass-produced, American-made heavyweight cruiser available in 60 years.")
• Excelsior-Henderson Motorcycles (history of the Excelsior brand name. IPO on 5/23/97 of the new re-started company.)
• American IronHorse Motorcycle Company
• Big Dog Motorcycles
• Yahoo lists 44 motorcycle manufacturers