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Research Details
Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption, Customer Needs and Solutions
Abstract
In this paper, we discuss and present different theories and multiple empirical examples of how children develop their food preferences, how their understanding of and resistance to persuasion and marketing messaging may develop, and how their consideration and choice sets change over time. Overall, the findings we present suggest that firms, consumers, and parents can benefit from taking these changes into account when making choices that affect children and when allowing children to make their own choices.
Type
Article
Author(s)
Paulo Albuquerque, Margaret C Campbell, Michal Maimaran, Anna R. McAlister, Sophie Nicklaus
Date Published
2018
Citations
Albuquerque, Paulo, Margaret C Campbell, Michal Maimaran, Anna R. McAlister, and Sophie Nicklaus. 2018. Persuading Children: Long-Lasting Influences on Children's Food Consideration Sets, Choices, and Consumption. Customer Needs and Solutions.(38)