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Research Details
"Fan First" Food and Beverage at Mercedes-Benz Stadium
Abstract
In early 2015, two senior leaders of the Arthur M. Blank Group, President Rich McKay and COO Greg Beadles, had just wrapped up an exhausting day of presentations from food and beverage (F&B) vendors vying for concession rights in the new stadium that was scheduled to open in Atlanta in summer 2017.
Type
Case
Author(s)
Eric T. Anderson, Greg Merkley
Date Published
10/24/2019
Citations
Anderson, Eric T., and Greg Merkley. "Fan First" Food and Beverage at Mercedes-Benz Stadium. Case 5-419-753.
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