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Research Details

Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications, Computers in Human Behavior

Type

Article

Author(s)

Myung Ja Kim, Choong-Ki Lee, Noshir Contractor

Date Published

2019

Citations

Kim, Myung Ja, Choong-Ki Lee, and Noshir Contractor. 2019. Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications. Computers in Human Behavior.: 60-73.

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