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Research Details
Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising, Quantitative Marketing and Economics
Type
Article
Author(s)
Date Published
2018
Citations
Tuchman, Anna. 2018. Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising. Quantitative Marketing and Economics. Vol. 16(Issue 2): 111-174.
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