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Research Details
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors, Journal of Marketing Research
Type
Article
Author(s)
Chethana Achar, Nidhi Agrawal, Meng-Hua Hsieh
Date Published
2020
Citations
Achar, Chethana, Nidhi Agrawal, and Meng-Hua Hsieh. 2020. Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors. Journal of Marketing Research.: 1-17.
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