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Research Details
The Harder We Fall: The We Company's 2019 IPO Fiasco
Abstract
The case describes WeWork's by-now-infamous fall from grace, during the turbulent autumn of 2019. Governance, financial strategy, and ethics are all prominent themes. WeWork had been a dominant player in the coworking office space market and had tried to create an ecosystem that allowed tenants of its office space to collaborate easily with one another, as well as one that offered third-party services. The case allows instructors to discuss commercialization strategies, boundaries of the firm, and issues related to investors in private versus public markets.
Type
Case
Author(s)
Sarit Markovich, Evan Meagher
Date Published
01/21/2021
Discipline
Strategy
Key Concepts
Business ethics; Corporate governance; Entrepreneurial finance; Innovation; Technology strategy
Citations
Markovich, Sarit, and Evan Meagher. The Harder We Fall: The We Company's 2019 IPO Fiasco. Case 5-120-001 (KE1182).
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