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Event Detail

A CMO’s Guide to AI

Description

Kellogg School of Management in partnership with IBM Watson Marketing is pleased to co-host "A CMO’s Guide to Leveraging AI." Leveraging artificial intelligence (AI) to create organizational value in marketing is not an initiative that can begin with data science specialists. Rather, it’s the responsibility of marketing leadership to recognize opportunity and direct AI-driven approaches to achieve competitive advantage.

Speaker(s)

-

Type

Conference

Date

Monday, April 22, 2019

Time

6:00 PM To 5:00 PM

Place

Kellogg Global Hub

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