Russell Walker, Ph.D. is Clinical Professor at the Kellogg School of Management. Dr. Walker has expertise in Big Data and Analytics, Risk Management, and International Business Strategy. He has developed and taught leading executive programs and MBA classes on Big Data and Analytics, Strategic Data-Driven Marketing, Enterprise Risk, Operational Risk, and Global Leadership. Russell founded the Kellogg Executive Education program on Risk Management. He founded and teaches the very popular Analytical Consulting Lab and Risk Lab. He was awarded the Kellogg Impact award by his MBA students for excellence and impact in teaching.
He is the author of From Big Data to Big Profits: Success with Data and Analytics (Oxford, 2015) that examines how firms can best monetize data assets. This book has been awarded a medal by the prestigious Axiom book awards for excellence in business technology, and has been recognized and featured by the Harvard Business Review and MIT Sloan Sports Analytics Conference. He was named one of most influential bloggers in Big Data and Analytics, globally. He also authored the award-winning text Winning with Risk Management (2013), which examines the principles and practice of risk management through business case studies. He authored the chapter Operational Risk in Insurance, as part of Risk Management in Financial Institutions (2013). He has been recognized as a top thought leader in Big Data and Analytics by many organizations, including the International Institute of Analytics, Onalytica, Teradata, SAS, KDNuggests and the Harvard Business Review. The Aspen Institute, Harvard Business School Press, The Bank of England, The World Bank, and PRMIA have recognized his cases for excellence in showcasing lessons in risk management.
His International Business Strategy research includes a study of medical tourism opportunities for Turkey and an analysis for tourism transformation in Mexico for the Secretary of Tourism of Mexico. He leads the popular Global Lab class at Kellogg, an experiential class that brings Kellogg MBAs in touch with global opportunities. He frequently speaks on the emerging global middle class and demographic shifts driving changes in international markets. He has been invited to speak at the US Department of State, The World Bank, and the International Finance Corporation. He partners with the Cuba Study Group to identify initiatives to advance the success of Cuban entrepreneurs.
He serves on the Scientific and Technical Council for the Menus of Change, an initiative by the Harvard School of Public Health and the Culinary Institute of America, to develop healthier and more environmentally sound food choices. He served as a board member of the Education and Technology Committee to the Morton Arboretum, and as a board member of the Virginia Hispanic Chamber of Commerce, where he developed support programs for Hispanic entrepreneurs and worked with US senators on US Latino matters.
He has been invited to share his perspective internationally at Oxford University, IESE Business School in Spain, the Sasin Graduate Institute of Business Administration in Thailand, Amsterdam Institute of Finance, and the Indian School of Business.
He has advised Microsoft, World Bank, Bank of England, SEC, US Department of State, CME Group, John Deere, IBM, Teradata, Discover Financial, Capital One Financial, PepsiCo, Raytheon, Northrop Grumman, Hyatt, among others.
Russell began his career with Capital One Financial, as a corporate strategist specializing in the advancement of analytics in the enterprise for the purposes of improved marketing and risk management.
He received his Ph.D. from Cornell University. He also holds an MS from Cornell University, an Executive MBA from the Kellogg School of Management and a BS from the University of South Florida. Russell speaks Spanish.
He enjoys travel, photography, trees, and horticulture.
Analytics, Artificial Intelligence, Big Data, Data Science, Digital Strategy, Digital Platforms, Data-Driven Marketing, Internet of Things, Risk Management, Enterprise Risk, Operational Risk, Monetization of Data, Customer Privacy, Data Breaches, Banking, International Business Strategy, Sports Analytics, Innovation, Generational Change, Cuba, Hispanic Market, Food Industry, Food Safety
Analytics, Big Data, Digital Strategies, Data Monetization, Sports Analytics, Risk Management, Enterprise and Operational Risk, Data-Driven Marketing, Decision Sciences, Data Science
Leveraging information technology to create greater value requires tight alignment of your IT strategy with overall business strategy. This program teaches you how by deepening relationships with customers, collaborating more effectively, maximizing productivity and putting big ideas into action.
Whether B2C or B2B, marketers all face a number of challenges: how to make a tangible link between marketing and revenue, justify your investments and demonstrate results. Kellogg’s holistic approach to creating a customized data-driven marketing strategy delivers all that and more.
**This course was formerly known as DECS-920-0**
The famous American Economist, Frank Knight said, "Profit is the reward for taking risk." Dr. Knight argues that profit and risk are intertwined. In seeking profits, we must therefore seek risks that are attractive. In the Risk Lab, students examine the attractiveness of risk in a real-world investment decision.
The Risk Lab is an experiential learning course, focused on evaluation of risks facing a company or business venture. Students will develop skills in performing risk evaluations in real-world settings. Special emphasis will be given to the investment in the venture, the risks and their impacts, and how to best communicate the impacts of risk when evaluating an investment decision.
Projects in the Risk Lab are sponsored by companies, offering students exposure to real-world business challenges, complete with complexities and other realities. The focus of evaluation in these real-world settings is not necessarily to avoid risk or even to directly reduce it, but rather to understand the risk and evaluate its properties, for the purpose of investment consideration. Such examinations may include, for instance, the impact of international economic changes, market trends, policy adjustments, and competitive action, etc. on the enterprise and its profit. The goal of the class is to develop skills in identifying risks, evaluating the nature and impact of risks, and gaining experience in communicating the impact of those risks in the context of an investment decisions.
The course will focus on using analytical techniques (such as forecasting, regression analysis, simulation, sensitivity analysis, and scenario analysis) to evaluate the impact of identified risks on the enterprise. Teams are expected to develop risk models in a spreadsheet environment and may also be required to research industry and international trends to provide measures of risk indicators.
For more information, pleasevisit the Risk Lab website.
Note: This course may not be dropped after the first week of the quarter.
**This course was formerly known as DECS-915-0**The Analytics Consulting Lab is a practicum for students interested in developing deep skills in analytics. In this course, students apply classroom concepts and techniques to a real-world analytical task in which they use data to support a managerial decision. Working in a group, students will call upon techniques and theories such as statistics, multivariate regression, optimization, stochastic simulation, decision tree analysis, time series analysis, forecasting, real options, risk analysis, data mining, and discrete event simulation. The projects, pre-approved by faculty, will touch many industries and aspects of business management.
For more information, click here to visit the ACL website.
Note: This course may not be dropped after the first week of the quarter. By application only.
Students must have completed all core courses with the exception of OPNS-430 which can be taken concurrently in the Winter quarter. For practical purposes, this limits enrollment to students in their second year of the full-time program and those in the one-year program. Part-time program students who have fulfilled their core requirements are also eligible to take the course.
For more information, click here to visit the Global Lab website.
Note: This course may not be dropped after the first week of the quarter.