Birju Shah currently leads the product group for the sensor inference & vision platform teams at Uber. Prior to Uber, Birju was a product lead at Climate Corporation where he led the Yield Analytics team. Birju is also a board & product advisor to several start-ups, fortune 500, and venture capital firms. Birju draws upon 15 years of building enterprise and consumer products that are used by over 1+ billion users daily in 190 countries.
His current product focus is on machine data, machine learning, and artificial intelligence platforms for multiple consumer & enterprise use cases.
Birju hopes to work with students that are eager to achieve scale and see ideas to execution either as product innovators in large organizations or as an early stage founder. His philosophy is to teach product strategy, product planning, and product management through a case & action learning approach. The goal of the class is to teach you and your team to build an excellent product for your customers either in a start-up or a large corporate setting, while providing context of how product organizations are run at large corporations.
Current Professional Engagements:
Birju is a product executive that delivers cutting-edge products in the software industry. Some recent products Birju has launched since 2017:
Birju focuses his lectures on action learning by teaching how real world companies from startups to mature tech companies launch products from inception to scale, all while focusing on profitable unit economics.
Research: Business Innovation, Digital Marketing, Enterprise Analytics, Machine Learning, Sensors, AI
Professional: Product strategy, Business Innovation, Digital Marketing, Product in AI
**This course was formerly known as KIEI-932-0**
Product Management for Technology Companies provides the frameworks, theory, tools and hands-on experience to prepare students to hit the ground running in technology companies. With a holistic and entrepreneurial perspective of product management, we provide insight into the nine major aspects of product management (including opportunity analysis, customer discovery & requirements, product launch & marketing, leading cross-functional teams, product planning and more). This comprehensive approach prepares students for product management and co-founder roles - as well as related roles such as product marketing, product planning & strategy, business development, and similar.
Students will gain hands-on experience via an industry-sponsored project and targeted cases - including several cases developed specifically for this course. The industry project allows students to customize your learning from the course. The projects are real, with executive sponsorship and dedicated resources lined up prior to the start of the first lecture. Alternatively, students may propose your own projects. Sponsors include startups such as kPoint, Shoedazzle.com and Misfit Wearables; as well as leading tech firms such as Amazon, Intel and Salesforce.com.