Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders. Our executive education participants lead organizations that create new markets and deliver superior customer experiences to produce sustainable growth.
Our marketing programs combine the latest thinking with hands-on experience to inspire and elevate performance along every dimension of marketing impact, from innovation and product development to effective channel design and management and creating a sales strategy focused on growing revenues and profits.
Our programs are now offered in a live virtual format. Our live virtual programs are built to deliver a world-class experience that’s as thought-provoking and rewarding as our in-person programs. You will engage in real-time interaction with professors and peers online, enjoy rich discussions about how to achieve your goals in uncertain times and acquire the strategies and tools that you can immediately put into practice to solve your most pressing issues.
For executives navigating an ever-changing marketing landscape, this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams. Format: Live Virtual
If your business is B2B, here is a rare opportunity to learn from the experts how to deepen your understanding of marketing dynamics and drive profitable growth in the new B2B environment. Format: Live Virtual
For senior sales leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel mix, sales force structures and customer engagement processes. Format: Live Virtual
Learn from the people who wrote the book on branding how to build and strengthen the power of your brand. Kellogg’s latest thinking combined with hands-on experience will equip you to boost customer loyalty, heighten competitive advantage and increase profitability. Format: Live Virtual
Put your sales force on the fast track to high-impact performance. Explore market-proven sales force management principles and how to apply them in practice through invigorating classroom discussion, peer interaction and world-class coaching from seasoned sales and marketing experts. Format: In-Person
In this live virtual program, you will learn to adapt your approach to the drivers of sales excellence and manage change in a volatile environment. The interactive environment lets you engage in invigorating discussions, provides peer interaction and offers world-class coaching from seasoned sales and marketing experts. Format: Live Virtual
Explore the power of an integrated marketing communications strategy from fundamental planning to tactical execution utilizing the most current thinking about media channels, customer engagement and measurement. The frameworks and examples provided are applicable to developing both B2C and B2B marketing communications strategies. Format: Live Virtual