Leading Strategic Change in Healthcare

Leading change in today’s healthcare system requires solving difficult managerial and strategic problems and navigating a complex and changing policy environment. This program is designed to show participants how to do just that. Its framework will reinforce how providers, payers, pharmaceuticals, private equity and others are part of a broader ecosystem: an interconnected web of public and private stakeholders all operating within layers of government regulation.

Participants will be introduced to several key challenges facing the healthcare-systems sector and will learn a strategic framework to lead and navigate disruption to it. In a simulation created for this unique program, cross-disciplinary teams will develop a value-based payment arrangement that aligns the interests of all stakeholders and is centered on patient care. The program will also offer separate tracks which allow different stakeholders in the ecosystem to learn about sub-sector specific issues.

Health Systems Leadership Track

Learn how healthcare providers develop a strategy that reflects the customer’s perspective and creates a patient-centered experience. This track explores the leadership challenges of managing a large health system in an era of change and disruption. Participants will learn about leading practices in value-based care and new business models necessary to succeed.

Biopharmaceutical Leadership Track

Understand new value-based pharmaceutical pricing models based on patient outcomes. Explore the thinking behind digital transformation in life sciences right now to catalyze implementation and drive durable change. Review the regulatory, commercial and scientific factors that enable biopharma to bring a drug successfully to the market.

Craig Garthwaite - Herman Smith Research Professor in Hospital and Health Services Management and Professor of Strategy

Craig Garthwaite / Herman Smith Research Professor in Hospital and Health Services Management and Professor of Strategy

Personal Consultation

Please contact us to schedule an advising session

Who Should Attend

  • Executive and senior vice presidents and their key leadership who initiate, drive and lead innovative strategies in their organizations
  • Senior leaders who work with value-chain participants across the ecosystem and have responsibility to build or manage strategic partnerships for the organization
  • Senior leaders from new entrants in the healthcare sector who need to understand the broader strategic capabilities required to compete
  • The Health Systems Leadership Track will include hospital leadership and department heads, insurance company executives, benefits leadership from large employers who work directly with health systems and thought leaders from healthcare consultancy
  • The Biopharmaceutical Leadership Track will include senior leaders and directors from the life sciences field, including pharmaceutical companies and biotechnology firms, as well as leadership from private equity and venture capital firms working across the healthcare sector

Key Benefits

  • Understand the value chain across the healthcare ecosystem along with how a company works within it to create and capture value
  • Learn a strategic framework and the change management skills to lead and navigate disruption in the sector
  • Develop a strategy to integrate value-chain participants in a new business model
  • Learn how to align incentives across firms and drive the full range of behaviors needed for the firm’s success
  • Apply the latest developments in value-based payment arrangements in a live simulation involving all relevant stakeholders
  • Network with a variety of peers representing the vast spectrum of healthcare companies and organizations in an interdisciplinary team environment

Program Content

Combined sessions with all participants:

  • Understand the value chain across the healthcare ecosystem
  • Learn new business models in care delivery
  • Develop new sources of revenue to gain a sustainable competitive advantage
  • Lead non-traditional partnerships
  • Navigate disruption from new entrants in the sector
  • Align incentives to encourage the full range of behaviors needed to transform care delivery
  • Drive the adoption of innovations in care delivery models
  • Learn the fundamentals of human-centered innovation and its application to creating new business models
  • Learn frameworks for thinking about different types of innovation and how to overcome barriers
  • Learn tools and frameworks for scenario-based planning
  • Develop a method for identifying plausible alternative futures an organization might face under extreme uncertainty

Health System Leadership Track only:

  • Explore the patient experience and strategies to succeed with consumers in a post–COVID-19 world
  • Lead the transition to a patient-centered organization
  • Learn how consumerism and technology are accelerating business growth with advanced analytics
  • Integrate analytics into business decision-making
  • Integrate new services into a value-based care model
  • Create new incentives to drive value-based contracting

Biopharmaceutical Leadership Track only:

  • Explore new value-based pricing models in biopharmaceuticals
  • Explore the aspirations of digital transformation in life sciences
  • Use digital health strategies to drive durable change
  • Explore successful collaborations among interdisciplinary teams with earliest-stage drug development
  • Understand the importance of the external ecosystem and the role of value-based principles in drug development


Paul Campbell - Academic Director; Clinical Associate Professor, Kellogg Public-Private Initiative (KPPI); Executive Director, Healthcare at Kellogg (HCAK)

Gregory Carpenter - James Farley/Booz Allen Hamilton Professor of Marketing Strategy; Director of the Center for Market Leadership; Faculty Director, Kellogg Markets & Customers Initiative

Jillian Chown - Assistant Professor of Management & Organizations

Craig Garthwaite - Associate Professor of Strategy; Herman Smith Research Professor in Hospital and Health Services Management; Director of Healthcare at Kellogg

Harry M. Kraemer - Clinical Professor of Leadership; Former Chairman & CEO, Baxter Intl.; Executive Partner, Madison Dearborn Partners

Adam Pah - Clinical Assistant Professor of Management & Organizations; Associate Director, Research Assistant Professor, Northwestern Institute on Complex Systems (NICO)

Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

David Schonthal - Clinical Professor of Innovation & Entrepreneurship; Faculty Director of Zell Fellows Program; Senior Director of Business Design – IDEO

Joel K. Shapiro - Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208