• Scientists, engineers and postdoctoral fellows who would like to familiarize themselves with basic business tools
• Research faculty involved in startups

• Past Participant Profile

• Understand and leverage accounting data and financial tools
• Develop high-performing teams and organizations
• Plan and implement effective negotiation strategies
• Lead innovation through its life cycle
• Strategize and communicate marketing initiatives
• Develop frameworks for evaluating and initiating business strategies

Accounting For Decision Making

• Financial flowcharts and reports
• Accounting data for internal management
• The link between accounting information, management planning and decision making

Negotiations

• Plan and implement effective negotiation strategies
• Analyze negotiation situations

Finance

• Discounted cash flow valuation
• Stock and bond valuation
• Portfolio theory
• Asset pricing models and efficient markets

Business Economics And Strategy

• Economic analysis and optimal decisions
• Consumer choice and demand for products
• Frameworks for evaluating and formulating business strategies

Leadership

• Generate loyalty and commitment in your organization
• Productive engagement

Marketing Management

• Marketing environment
• Determine the organization’s products, prices, channels and communication
• Plan marketing efforts

Management of Intellectual Property

• Trade secrets, copyrights and trademarks
• Management of patent portfolios
• Life cycle of innovation
• Best practices

Strategies For Managing Organizations: Influence

• Art of persuasion
• Interpersonal and procedural tactics of influence
• Produce a high-performing team

Sangeeta Vohra - Academic Director; Visiting Clinical Associate Professor of Executive Education

James Gerard Conley - Clinical Professor of Innovation & Entrepreneurship

Donald Dale - Clinical Associate Professor of Managerial Economics & Decision Sciences

Mark Finn - Clinical Professor of Accounting Information & Management

Julie Hennessy - Clinical Professor of Marketing

Mitchell A. Petersen - Glen Vasel Professor of Finance; Director of the Heizer Center for Private Equity and Venture Capital

Continuing Education Credit
This program is registered with the National Association of State Boards of Accountancy and is recommended for 34.5 CPE credits.

Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.

All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-6018.

Location
Northwestern University – Downtown Chicago campus
Wieboldt Hall
Kellogg Conference Center
340 East Superior Street
Maps and Directions

Accommodations
Hyatt Centric Chicago - Magnificent Mile
633 N St. Clair Street
Tel: 312-787-1234

The Hampton Inn - Magnificent Mile
160 E Huron Street
Tel: 312-787-2900
Hotel is two blocks from Wieboldt Hall

“As a scientist our success depends on our ability to navigate a world that operates on business principles, management skill, value-based decision making, and strong leadership, yet we are taught very little of that in our training. After attending this program, all of these ideas and un-articulated forces within science are now brightly visible to me. Now, being able to see them clearly, I feel confident I'll be able to use them to my advantage, rather than be used by them. I highly recommend this course for anyone who wants to have an authoritative say in the direction of their career.”
Postdoctoral Candidate, Northwestern University

"The program and professors are amazing! It teaches all the important matters making this course similar to a mini-M.B.A. the work environment and networking is great! I believe the experience will make a difference in my personal life and career. Thank you!”
Business Development, Bluepharma

"I thought the program was terrific. The instructors were engaging, motivated and enthusiastic. The program was very relevant. [The program had] valuable information that was insightful and will be useful in my workplace.”
Business Development Manager, Promega Corporation

"This course was absolutely amazing. As a post-doc, I learned techniques and skills that are widely used in business and I feel that I can broadly apply them to whatever jobs that come my way. I was pleasantly surprised at how consistently excellent the faculty was - they were captivating!”
Postdoctoral Candidate, Northwestern University