Leveraging Artificial Intelligence for Innovation and Organizational Performance

Harness the power of AI for business growth

Organizational leaders understand that artificial intelligence (AI) has the potential to massively impact business and are seeking ways to fully leverage AI for analytics, insight, strategy, and growth.

Learn from our top research and applied sciences faculty why and how AI, machine learning, and related technology are driving business growth and strategy. The program’s intuitive AI IQ approach equips leaders with knowledge of AI’s power for enhancing a business’ levels of innovation and market leadership, speaking insightfully on AI’s impact on work and strategy, and gaining tools for pioneering or leading AI initiatives.

“The unprecedented optionality of AI and machine learning is driving business at an exceptional pace. To better understand the full potential of AI, this program will help professionals learn the leadership skills needed for combining AI, organizational capabilities, and agendas in ways that will boost your firm’s strengths, grow your business, energize innovation, and keep rivals at bay.”

Brian Uzzi, Academic Director


VIDEO: Understand how AI can elevate your business’s strategy and tactics.

Who Should Attend

  • Leaders with responsibility for growth and managing innovation within their organizations
  • Senior and functional leaders charged with generating a strategic vision or strengthening their talent pool
  • Entrepreneurs driving new or disruptive approaches to business
  • Government and civic leaders who aspire to be on the cusp of business knowledge or tasked with new service development or cost reduction

Key Benefits

  • Learn how AI improves decision-making analytics
  • Identify applications of AI for generating insights and making predictions that surpass human capabilities
  • Learn how to use AI to derive organizational value from data
  • Understand how AI enhances talent and teamwork
  • Develop a POV on AI’s potential value for innovation, operations, ethics, and bias
  • Learn to lead or pioneer organizational AI initiatives

Participants will also receive a digital certificate.

Program Content

Why AI is New and Revolutionary

  • Learn what makes AI "new" and "revolutionary" in today's business environment

Using AI to Solve Business Problems

  • Boost innovation while reducing costs
  • Capture the tacit knowledge and intuition of your most talents experts
  • Turn unstructured data into decision-making information
  • Understand how AI can drive automation and reduce bias in decision-making

Adopting and Leading Organizational AI Initiatives

  • Learn strategies for leading the adoption of AI
  • Address ethical issues and build awareness of potential biases

Managing AI Teams

  • Learn how to structure and lead an AI team
  • Understand implications of AI on workforce disruption


Brian Uzzi - Academic Director; Richard L. Thomas Professor of Leadership and Organizational Change Co-Director, Northwestern Institute on Complex Systems (NICO)

Larry Birnbaum - Professor of Computer Science, McCormick School of Engineering; Co-Director, Intelligent Information Laboratory (InfoLab); Co-Founder of Narrative Science

Leslie DeChurch - Professor of Communication Studies, School of Communications, Northwestern University; Director, ATLAS Lab (Advancing Teams, Leaders, and Systems)

Dave Ferrucci - Adjunct Professor of Entrepreneurship and Innovation; Founder & CEO at Elemental Cognition; Director of Applied AI at Bridgewater; Co-creator of IBM’s Watson

Steven Franconeri - Professor of Psychology, Weinberg College of Arts and Sciences; Director, Northwestern Cognitive Science Program; Professor of Leadership, Kellogg School of Management (Courtesy)

Adam Pah - Clinical Assistant Professor of Management & Organizations; Associate Director, Research Assistant Professor, Northwestern Institute on Complex Systems (NICO)

Adam Waytz - Associate Professor of Management & Organizations

CPE Credits

Continuing Education Credit
This program is registered with the National Association of State Boards of Accountancy and is recommended for 15.0 CPE credits.

Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.

All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-6018.

Please Note: CPE credits are not available for this program in the live virtual format.

Personal Consultation

Please contact us to schedule an advising session

2021 Sessions

March 1-3, 2021

Start: March 1 at 8:30 AM

End: March 3 at 12:00 PM

Evanston campus


Fee includes lodging and most meals

October 25-27, 2021

Start: October 25 at 8:30 AM

End: October 27 at 12:30 PM

Evanston campus


Fee includes lodging and most meals

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208