Kellogg on Consumer Marketing Strategy
Learn to Segment, Reach, and Convert Customers
The mass proliferation of media channels divides and diverts consumers’ attention like never before. Successful marketers must define a sound marketing strategy while continually adapting their tactics to the ever-shifting landscape.
In this intense, highly interactive program, senior members of Kellogg’s renowned marketing faculty and leading marketing experts guide you through a learning experience that blends theory with sound marketing practice. Through discussions, case studies and collaborative exercises, you’ll develop a well-defined approach for identifying attractive targets and effectively positioning products and services for them. You’ll go home armed with winning strategies and tactics and inspired to launch them.
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April 17-22, 2016
Fee includes lodging and most meals
Start: April 17 at 5:00 PM
End: April 22 at 11:45 AM
Location: Evanston campus
What Past Participants Say
"The Consumer Marketing Strategy seminar bombarded me with marketing terminology, strategy and theory, and then applied it to real-life experiences. I left with a well-rounded, sound and rational belief in marketing."
Advertising and Promotions Manager, Philip Morris Latin America Exports/Kraft Foods
"Kellogg knows how to educate AND captivate an audience and provoke thought- outstanding for anyone from professionals just entering the marketing arena to the seasoned marketing executive."
Vice President, Marketing, Disney Online
"This program was an excellent combination of traditional consumer marketing skills, new age information, and worldly updates on the newest technological approaches to consumers."
Vice President and General Manager, Coca-Cola Venezuela
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