Marketing Camp 2017 Tentative Schedule

The Kellogg Marketing Camp is an annual forum for Kellogg marketing faculty, doctoral students, and invited guests to collectively explore new ideas at the frontiers of marketing research. The Marketing Camp invites leading marketing academics representing the spectrum of research in marketing to present their most exciting current research. In addition, the Camp provides multiple opportunities for interaction among the participants with the aims of fostering learning, the generation of novel research ideas, and research collaboration.

Thursday, September 7, 2017


11:30am – 12:30pm

Lunch – Kellogg Global Hub – Room 5301

12:30pm – 12:45pm

Welcome & Introductions – KGH 5101

12:45pm – 1:45pm

Rima Touré-Tillery – Northwestern University (Behavioral)

Talk Title:  "No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior"

1:45pm – 2:00pm

Break – KGH 5301

2:00pm – 3:00pm

Pradeep Chintagunta – University of Chicago (Quantitative)

Talk Title:  "Price Uncertainty and Market Power in Retail Gasoline: The Case of the Italian Highway"

3:00pm – 3:15pm

Break – KGH 5301

3:15pm – 4:15pm

Ayelet Fishbach – University of Chicago (Behavioral)

Talk title:  “Worth the Wait: Postponing Choice to Increase Patience"

4:15pm – 4:30pm

Break – KGH 5301

4:30pm – 5:30pm

Advice for young investigator about conducting research and publishing in 2017 and onwards (changes, ideas, tools and techniques)


  • Pradeep Chintagunta
  • Ayelet Fishbach
  • Szu-chi Huang

Friday, September 8, 2017


8:00am – 9:00am

Coffee & Continental Breakfast – KGH 5301

9:00am – 10:00am

Sarah Moshary – University of Pennsylvania (Quantitative)

Talk Title:  "Price Salience and Product Choice"

10:00am – 10:10am

Break – KGH 5301

10:10am – 11:10am

Szu-chi Huang – Stanford University (Behavioral)

Talk Title:   "Don't Ignore Your Phone: How Social Information Avoidance Costs You"

11:10am – 11:20am

Break – KGH 5301

11:20am – 12:20pm

Anna Tuchman – Northwestern University (Quantitative)

Talk Title:  “Evaluating the Welfare Impact of Soda Taxes

12:20pm – 12:35pm

Concluding Remarks

12:35pm – 2:00pm

Lunch – Kellogg Global Hub – Room 5301

(During lunch PhD Students and Guest Speakers will have assigned seating at lunch tables to provide the students a chance to interact with the speakers.)



All talks will take place in KGH 5101 unless otherwise noted.



Marketing Camp 2017