Events

Upcoming Events

Event Name Time
Wednesday, April 25, 2018
Peter Rossi / Marketing Department
Speaker Series
University of California at Los Angeles
"The Value of Flexible Work: Evidence from Uber Drivers"
Global Hub 4101
11:00 am
12:15 pm
Event Name Time
Tuesday, May 1, 2018
Sinan Aral / Marketing Department
Speaker Series
Massachusetts Institute of Technology
"Title Forthcoming"


Global Hub 4101
12:00 pm
1:15 pm
Event Name Time
Wednesday, May 9, 2018
Ryan Hamilton / Marketing Department
Speaker Series
Emory University
"Of Prices and Price Image"


Global Hub 5101
11:00 am
12:15 pm
Event Name Time
Friday, May 18, 2018
The Moral Psychology Conference / Marketing Department
Conference Information
The Kellogg School of Management is pleased to host a summit on "Moral Psychology." The summit, jointly organized by faculty members from the Marketing Department and Management  & Organizations Department, will bring together diverse theoretical researchers who share an interest in the psychology of morality, with the goal of catalyzing new conceptual developments.  The conference will spotlight recent theory-driven research and will showcase a dozen speakers. 
Global Hub White Auditorium, Second Floor
9:00 am
5:00 am
Event Name Time
Wednesday, May 23, 2018
Kristina Durante / Marketing Department
Speaker Series
Rutgers University
"The Biological Basis of Women’s Consumer Choice: Implications for the Future of Targeting Women"


Global Hub L130
11:00 am
12:15 pm
Event Name Time
Wednesday, May 30, 2018
Seenu Srinivasan / Marketing Department
Speaker Series
Stanford University
"It is not 4Ps, it is two double P's:  Why should Product and Price Precede Promotion and Place in New Product Marketing?"



Global Hub 2420 A&B
1:00 pm
2:15 pm

Past Events

Event Name Time
Wednesday, March 7, 2018
Gavan Fitzsimons / Marketing Department
Speaker Series
Duke University
"Brands within Relationships"


Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, February 28, 2018
Randall Lewis / Marketing Department
Speaker Series
Netflix
"Incrementality Bidding & Attribution"




Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, February 21, 2018
CANCELLED - Guillaume Wagane Basse / / Harvard University
Marketing Department
Marketing Dept: Speaker Series
"Testing for Two-Stage Experiments in the Presence of Interference"

Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, February 7, 2018
Christophe Van den Bulte / Marketing Department
Speaker Series
University of Pennsylvania
"Customer Referral and Post Acquisition Behavior"



Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, January 31, 2018
Zoey Chen / Marketing Department
Speaker Series
University of Miami
"The Devil is in the Details: When Making Recommendations affects Memory"



Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, January 24, 2018
Taly Reich / Marketing Department
Speaker Series
Yale University

Made by Mistake: When Mistakes Increase Product Preference




Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Monday, November 13, 2017
Sarah Moshary / / University of Pennsylvania
“The Effect of Market Configuration: Evidence from a Natural Experiment in Liquor Licensure”
Marketing Dept: Speaker Series
Global Hub KGH 5301
12:15 pm
1:30 pm
Event Name Time
Thursday, November 2, 2017
Caio Waisman / / Stanford University
"Selling Mechanisms for Perishable Goods: An Empirical Analysis of an Online Resale Market for Event Tickets"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, November 1, 2017
Liu Liu / / New York University
"Visual Listening In: Extracting Brand Image Prograyed on Social Media"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, October 18, 2017
Robert Sanders / / University of Chicago
"Reducing Retailer Food Waste through Revenue Management"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Thursday, October 12, 2017
Kathleen T. Li / / University of Pennsylvania
"Statistical Inference for Average Treatment Effects Estimated by Synthetic Control Methods"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Thursday, October 5, 2017
John McCoy / / Massachusetts Institute of Technology
"A Solution to the Single-Question Crowd Wisdom Problem"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Thursday, September 28, 2017
Rico Bumbaca / / University of California - Irvine
"Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, September 27, 2017
Francesca Valsesia / / University of Southern California
"The Sideline Effect: How Partitioning and Audience Facilitates Self-Presentation Objectives"
Marketing Dept: Speaker Series
Global Hub KGH 5301
11:00 am
12:15 pm
Event Name Time
Monday, September 25, 2017
Nadav Klein / / University of Chicago
"The Power and Limits of Personal Change: When a Bad Past Does (and Does Not) Inspire in the Present"
Marketing Dept: Speaker Series
Global Hub KGH 5101
11:00 am
12:15 pm
Event Name Time
Wednesday, May 31, 2017
Leif Nelson / Marketing Group Chair Ewald T. Grether Professor in Business Administration & Marketing / University of California, Berkeley
"Perceiving the Preferences of Others: Biases in Estimates of Willingness to Pay, Enjoyment, and Experienced Utility"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Friday, May 26, 2017
Sidney Levy / Coca-Cola Distinguished Professor of Marketing / University of Arizona
“A Compendium of Research”
Marketing Dept: Speaker Series
Global Hub 5101
12:00 pm
1:30 pm
Event Name Time
Wednesday, May 3, 2017
Olivier Toubia / Glaubinger Professor of Business / Columbia University
"A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 26, 2017
Uzma Khan / Associate Professor, Marketing / University of Miami
"Self-Control in Sequential Decision Making"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 19, 2017
Jure Leskovec / Associate Professor of Computer Science / Stanford University
"Modeling Information in Networks"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, April 12, 2017
Steven L. Franconeri / Professor of Psychology / Northwestern University
Thinking with Data Visualizations, Fast and Slow
Marketing Dept: Speaker Series
Global Hub 5101
10:30 am
11:30 am
Event Name Time
Wednesday, April 5, 2017
Bryan Bollinger / Assistant Professor / Duke University
"Peer Effects in Outdoor Water Conservation: Evidence from Consumer Migration"
Marketing Dept: Speaker Series
Global Hub 5301
11:00 am
12:15 pm
Event Name Time
Wednesday, March 1, 2017
Keisha Cutright / Marketing Department
Speaker Series
Duke University
"In God’s Hands: Does Religion Dampen the Effectiveness of Fear Appeals?"
11:00am  - 12:15pm
Allen Center - Room 140
11:00 am
12:15 pm
Event Name Time
Wednesday, February 22, 2017
Liad Weiss / Assistant Professor of Marketing / University of Wisconsin
Possession Substitutability: Identity and Usage of Rented (Versus Owned) Products
Marketing Dept: Speaker Series
Allen Ctr. 140
11:00 am
12:15 pm
Event Name Time
Wednesday, February 15, 2017
Tulin Erdem / Leonard N. Stern Professor of Business / New York University
Consumer Purchase Decision-Making in Hypercomplex Decision Environments
Marketing Dept: Speaker Series
Allen Ctr. 221
11:00 am
12:15 pm
Event Name Time
Wednesday, February 1, 2017
Nidhi Agrawal / Marketing Department
Speaker Series
University of Washington
"Negative Self-Inferences and Decision-Making: The Case of Emotions, Resources, and Stigma"
11:00am  - 12:15pm
Allen Center - 140 Brownfield Classroom
11:00 am
12:15 pm
Event Name Time
Wednesday, January 25, 2017
Paul Ellickson / Marketing Department
Speaker Series
University of Rochester
"Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel"
11:00am  - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Tuesday, November 15, 2016
Thomas O'Toole / Marketing Department
Speaker Series
United Airlines
"The New Practice of Marketing: Restructuring How Marketing Is Done"
12:15pm  - 1:15pm
Jacobs Center Room 488/491
12:15 pm
1:30 am
Event Name Time
Wednesday, November 2, 2016
Adam Smith / Marketing Department
Speaker Series
The Ohio State University
"Inference for Product Competition and Separable Demand"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, October 12, 2016
Zemin "Zachary" Zhong / Marketing Department
Speaker Series
University of California, Berkeley
"Targeted Search and Platform Design"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, October 5, 2016
Ping Dong / Marketing Department
Speaker Series
University of Toronto
"Witnessing Moral Violations Increases Conformity in Consumption"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, September 28, 2016
Matthew Fisher / Marketing Department
Speaker Series
Yale University
"Accessing Knowledge in the Internet Age"
11:00am - 12:15pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Wednesday, September 21, 2016
Tomomichi Amano / Marketing Department
Speaker Series
Stanford University
"Racheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program"
11:45am - 1:00pm
Jacobs Center - Room 488/491
11:00 am
12:30 pm
Event Name Time
Friday, June 3, 2016
Kelly Goldsmith / Marketing Department
KAMP Series
Northwestern University
"The Psychology of Scarcity"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, May 25, 2016
Dan Ariely / Marketing Department
Speaker Series
Duke University
"Dishonesty"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, May 20, 2016
Danit Ein-Gar / Marketing Department
KAMP Series
Tel Aviv University
Title: Forthcoming
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Danit Ein-Gar / Marketing Department
KAMP Series
Tel Aviv University
Title: Forthcoming
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Danit Ein-Gar / Marketing Department
KAMP Series
Tel Aviv University
Title: Forthcoming
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, May 13, 2016
Jennifer Cutler / Marketing Department
KAMP Series
Northwestern University
"Mining Brand Perceptions from Twitter Social Networks"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, May 11, 2016
Stijn van Osselaer / Marketing Department
Speaker Series
Cornell University
"The Power of Personal"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, May 6, 2016
Benet DeBerry-Spence / Marketing Department
KAMP Series
University of Illinois at Chicago - Marketing Department
"Mobile Phone Visual Ethnography"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, May 4, 2016
Jonathan Levav / Marketing Department
Speaker Series
Stanford University
"Preference Expression Modalities"
11:45am - 1:00pm
Jacobs Center Room 488/491
11:45 am
1:00 pm
Event Name Time
Friday, April 29, 2016
The Qualtrics Team / Marketing Department
KAMP Series

Qualtrics Trainings:

12:20pm-1:20pm  What's new at Qualtrics?
Come and see a brief overview of the new Insight Platform, formerly known as Research Suite.  We will provide a demo of the new features including text analytics, response tagging, and reporting.
 

1:30pm-2:30pm   New Feature Advanced Training
​Join our advanced training of the new features in the new Qualtrics Insight Platform. We will walk you through the advanced features such as text tools.

12:20pm - 2:30pm
Jacobs Center Room 488/491
12:20 pm
2:30 am
Event Name Time
Friday, April 22, 2016
Danielle Perszyk / Marketing Department
KAMP Series
Northwestern University - Psychology Department
"How Do Language and Thought Intersect in the Brain?"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, April 15, 2016
Robert L. Murphy / Marketing Department
KAMP Series
Northwestern University - Feinberg School of Medicine
"Global Health:  From AIDS to Ebola and Back”?
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, April 13, 2016
Kenneth C. Wilbur / Marketing Department
Speaker Series
University of California, San Diego
"Putting Behavioral Economics to Work: Priming and Framing in Print-at-Home Coupons"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, April 8, 2016
Daniel Martin / Marketing Department
KAMP Series
Northwestern University
"Complex Disclosure"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, April 6, 2016
Eric Bradlow / Marketing Department
Speaker Series
University of Pennsylvania
Bayesian Imputation for Anonymous Visits in CRM Data
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, March 11, 2016
Robin Nusslock / Marketing Department
KAMP Series
Northwestern University
"Stress, Health, and Emotional Wellbeing: A Neuroimmune Network Perspective"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, March 9, 2016
Cynthia Cryder / Marketing Department
Speaker Series
Washington University at St. Louis
"The Charity Beauty Premium"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, March 4, 2016
Abigail Sussman / Marketing Department
KAMP Series
University of Chicago
"Mental Accounting Failures: The Case of Exceptional Consumption"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, February 19, 2016
Lan Chaplin / Marketing Department
KAMP Series
University of Illinois at Chicago
"Conducting Consumer Research with Children"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, February 12, 2016
Jessica M. Choplin / Marketing Department
KAMP Series
DePaul University
"How Do Verbal Interactions Affect the Information Consumers Glean from Home Loan Disclosure Forms?"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, February 10, 2016
Dean Eckles / Marketing Department
Speaker Series
Massachusetts Institute of Technology
"Estimating Peer Effects in Networks with Peer Encouragement Designs"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, February 5, 2016
Lauren Labrecque / Marketing Department
KAMP Series
Loyola University - Marketing Department
"The Impact of Sequential Sensory Cues on Food Taste Perceptions and Consumption Volume"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, February 3, 2016
Keith Wilcox / Marketing Department
Speaker Series
Columbia University

“How Busyness Affects Motivation and Attentional Control.”
11:00am - 12:15pm
Jacobs Center Room 488/491

11:00 am
12:15 pm
Event Name Time
Friday, January 22, 2016
Song Yao / Marketing Department
KAMP Series
Northwestern University
"The Impact of Earned Media on Demand: Evidence from a Natural Experiment"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, January 15, 2016
Angela Y. Lee / Marketing Department
KAMP Series
Northwestern University
The Creative Power of Color Harmony"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, January 13, 2016
Brad Shapiro / Marketing Department
Speaker Series
University of Chicago 
"Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, January 8, 2016
Jonathan Copulsky / Marketing Department
KAMP Series
Deloitte
"Brand Resilience"
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Friday, November 13, 2015
Aparna Labroo / Marketing Department
KAMP Series
Northwestern University - Marketing Department
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, November 11, 2015
Garrett Johnson / Marketing Department
Speaker Series
University of Rochester
"Ghost Ads: Improving the Economics of Measuring Ad Effectiveness"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
12:15 pm
Event Name Time
Friday, November 6, 2015
Nicole Verrochi / Marketing Department
KAMP Series
University of Pittsburgh
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, November 4, 2015
Robert Waiser / Marketing Department
Speaker Series
University of Toronto
"Foxes Guarding the Henhouse: Should Sales Managers Participate in Budget Setting?"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, October 28, 2015
Anna Tuchman / Marketing Department
Speaker Series
Stanford University
"Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising."
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Friday, October 23, 2015
Natalia Lyashenko / Marketing Department
KAMP Series
Northwestern University - Bienen School of Music
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, October 21, 2015
Peggy Liu / Marketing Department
Speaker Series
Duke University
"A Multiple Goal Perspective on Eating Behavior: Decreasing the Conflict Between Healthy Eating and an Enjoyable Eating Experience."
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Friday, October 16, 2015
Jeff Sherman / Marketing Department
KAMP Series
University of California, Davis - Department of Psychology
12:20pm - 1:20pm
Jacobs Center Room 488/491
12:20 pm
1:20 pm
Event Name Time
Wednesday, October 14, 2015
Chiraag Mittal / Marketing Department
Speaker Series
University of Minnesota
"Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, October 7, 2015
Alixandra Barasch / Marketing Department
Speaker Series
University of Pennsylvania
"The Other Side of Sharing: How Photo-taking Goals Impact Evaluations of Experiences"
11:00am - 12:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, September 30, 2015
Raluca Ursu / Marketing Department
Speaker Series
University of Chicago
"The Power of Rankings: Qualifying the Effects of Rankings on Online Consumer Search and Choice"
9:00am - 10:15pm
Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, September 23, 2015
Pavel Kireyev / Marketing Seminar
Speaker Page
Harvard University
"TBD"
11:00am-12:15pm, Jacobs Center Room 488/491
11:00 am
5:00 pm
Event Name Time
Wednesday, September 16, 2015
Daniella Kupor / Marketing Seminar
Speaker Page
Stanford University
"Consumer, Interrupted"
11:00am-12:15pm, Jacobs Center Room 488/491
11:00 am
12:30 pm
Event Name Time
Tuesday, August 18, 2015
Methods Workshop / Marketing Department - Workshop

Methods Workshop
Professor Moran Cerf

11:00am - 2:00pm, Jacobs Center Room 165

A methods workshop is a class on tools/techniques that can be used for behavioral studies, which may be of interest to you.

The methods that covered:

 

1. EEG

2. Eye-tracker

3. Additional time-series-based neural methods (GSR, fMRI, wearables)

 

The idea of the workshop is that it’s a hands-on opportunity to learn how to use the tools, how to analyze data collected with the tools, and what type of questions can be addressed using them.

Here’s the gist of what will be discussed:        

- Configuration. We will see how to setup an EEG/E-T study, how to choose the EEG montage or E-T and equipment, how to configure the EEG/E-T system (using the ones we have here at Kellogg), how to know the data is clean and reliable, and how to prepare for a study. 

- Analysis. We will discuss methods for EEG/E-T data analysis, and existing tools for the analysis.

- Research possibilities. We will discuss the types of questions one can ask using the tools, number of subjects for studies, types of works that benefit from the tools and potential topics that one need to concern in preparing a study (IRB, data storage, etc.)
11:00 am
2:00 pm