Inventing the Future of Marketing

Kellogg recently hosted the second annual “Kellogg Marketing Leadership Summit,” a day and a half long program focused on the most disruptive opportunities facing senior level marketers today. In partnership with Egon Zehnder International and McKinsey & Company, Kellogg’s Center for Market Leadership and the Markets and Customers Initiative brought together a group of 80 thought leaders, including senior marketers from IBM, SAP, Facebook, LinkedIn, Mondelez, Kimberly-Clark, General Electric, United Mileage Plus Holdings, and Maisons Marques & Domaines.

The dialogue and content were both rich and relevant to the challenges marketers are facing today. The above video features Kellogg professors Gregory Carpenter and Daniel Diermeier, Kellogg graduates Rory Finlay ’88 from Egon Zehnder International and Betsy Holden ’82 from McKinsey & Company, along with Summit attendees Michael Axelrod ‘94 from Whirlpool and Marcella Shinder from Nielsen.

Their remarks summarize the provocative discussions about the most challenging opportunities facing Chief Marketing Officers today, including: how to build brand reputation in a constantly changing, always-on society; finding the most valuable and actionable marketing application of Big Data; authentically tapping into social networks with digital media; and creating an engaging brand presence in an increasingly muddled media landscape.

2011 Summit Video

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