Author(s)

Kevin McTigue

A small family business, Halligan's Angler Supply had been generally slow to adopt new technologies, but co-owner Grace Halligan had already started using AI in the company's advertising, customer service, and product development. She was now evaluating three new potential applications for AI: predictive inventory management, dynamic pricing models, and agentic AI chatbots for customer service. Halligan's was not staffed to implement all three at once. Which of the three would be the most valuable? And did Grace really want to turn over control of all inventory planning, pricing, or customer service to a machine?

Date Published: 02/09/2026
Discipline: Marketing;Technology
Citations: McTigue, Kevin. Halligan's Angler Supply and Agentic AI. KE1423.