Working Paper

Guilty of Withdrawing a Good Deed? Post-Purchase Cause-Related Marketing Reduces Online Product Returns

Author(s)

Chethana Achar

Wenjing Song

Nidhi Agrawal

Date Published: 2026
Citations: Achar, Chethana, Wenjing Song, Nidhi Agrawal. 2026. Guilty of Withdrawing a Good Deed? Post-Purchase Cause-Related Marketing Reduces Online Product Returns.