Future-Proof Marketing: Informatica's AI Integration for B2B

Jim Kruger is the chief marketing officer of Informatica, a global leader in AI-driven data management solutions. His 150-person marketing team has made significant strides toward integrating AI tools and technology to streamline their processes and drive growth initiatives. For an upcoming board meeting, Kruger has been tasked with evaluating the progress his team has made with AI integration in 2025 and making strategic recommendations for 2026. Students will review the data, along with the specific use cases that Kruger's team identified as high priority, to understand what has happened and what needs to happen in the future. They will then deliver compelling ideas and rationales for new ways to integrate AI across the marketing organization, enabling Kruger to achieve his strategic goals.