Article

All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets

Journal of Marketing
Author(s)

Ashlee Humphreys

Gillian Brooks

Date Published: 2026
Citations: Humphreys, Ashlee, Gillian Brooks. 2026. All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets. Journal of Marketing.
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