Journal Article

Consumer Persuasion: Persuaders’ Triggers, Targeting, and Tactics

Advancing Consumer Psychology: Selected Topics and Approaches
Author(s)

Derek D. Rucker

Jesse D'Agostino

Mark Dyer

Date Published: 2025
Citations: Rucker, Derek D., Jesse D'Agostino, Mark Dyer. 2025. Consumer Persuasion: Persuaders’ Triggers, Targeting, and Tactics. Advancing Consumer Psychology: Selected Topics and Approaches.