Case
A.1. Steak Sauce: Lawry's Defense
Author(s)
In this case, Chuck Smith, senior brand manager of A.1. Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine if A.1. should defend its business, and if so, what A.1. should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.
Date Published:
01/01/2004
Discipline:
Marketing;Strategy
Key Concepts:
Defensive Strategy, New Product Strategy, Competitive Strategy
Citations:
Calkins, Timothy. A.1. Steak Sauce: Lawry's Defense. 5-104-045 (KEL010).