A Two-Stage Theory of Information Processing in Persuasion: An Integrative View of Cognitive Response and Self-Perception Theory

Author(s)

Alice M. Tybout

Bobby Calder

Brian Sternthal

Date Published: 1978
Citations: Tybout, Alice M., Bobby Calder, Brian Sternthal. 1978. A Two-Stage Theory of Information Processing in Persuasion: An Integrative View of Cognitive Response and Self-Perception Theory.