James Conley
James Gerard Conley

MANAGERIAL ECONOMICS & DECISION SCIENCES
Clinical Professor of Technology

Print Overview

James Conley serves on the faculty of both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He is a faculty contributor in the Kellogg Center for Research in Technology & Innovation and serves as a Faculty Fellow at the Segal Design Institute (NU IDEA). At Present, he is also serving as a Visiting Professor in the chair of technology and innovation management at the WHU in Germany.

Beyond Northwestern, he served as an appointed member on the United States Department of Commerce Trademark Public Advisory Committee to the Patent and Trademark Office and is a Charter Fellow of the National Academy of Inventors. 

His research investigates the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Research sponsors have  included the World Intellectual Property Organization (WIPO), National Science Foundation, NASA, FAA, NIST, the Department of Defense, Motorola, Daimler-Chrysler,  and others.

He has been called to offer testimony on intellectual property related matters in legal forums including the International Trade Commission, US Federal District Court and US Federal Tax Court.

Professor Conley teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate student and executive education audiences. Beyond Kellogg and Northwestern, he serves on the visiting faculty of Kellogg partner institutions such as the Otto Beisheim Graduate School of Management at the WHU in GERMANY, the Schulich School of Business at York University in CANADA, and at the Keio University Business School in JAPAN.

In  2004, 2007 and 2014, he received the Professor of the Year award from the Master of Product Development program at Northwestern University.  In 2013 he received the Professor of the Year award from the Master of Science program at the WHU in Germany.

He served as the General Electric Foundation Professor and the Pentair-Nugent Professor of Manufacturing and Business Leadership from 1994 to 2000. Additionally, his publications have been recognized with "Best Paper" commendations from the American Foundry Society, the Society of Automotive Engineers, The Rapid Prototyping Journal and others. Mainstream outlets for his scholarship include the Wall Street Journal and Sloan Management Review.

Professor Conley's scholarship is informed by professional practice. In 1994, he founded Syndia Corporation together with the late Jerome Lemelson and entrepreneur Roger Hickey. In addition to being an inventor (7 issued US patents and others pending), Conley through Syndia has grown and acquired a portfolio of intellectual properties that Syndia licenses to many entities in Asia, North America and Europe. Additionally, he served as a Principal at Chicago Partners, LLC.

Before joining Northwestern in 1994, he spent  seven years at the Ryobi Limited Group of companies in JAPAN with management responsibility in product engineering and product development. There, he led substantial Ryobi product innovation programs for both automotive and consumer durable products. He is conversational in the Japanese language.

He is happily married to his kindergarten classmate Sally and they have 5 children.



Areas of Expertise
Intellectual Property (Biotechnology)
Brands and Trademarks
Information Technology
Innovation
Intellectual Property
New Product Development
Strategy
Technology

Print Vita
Education
MBA, 1992, Management, Kellogg School of Management, Northwestern University
PhD, 1987, Materials Engineering, Northwestern University
BS, 1983, Nuclear Engineering, University of Virginia

Academic Positions
Faculty Fellow, Segal Design Institute, Segal Design Institute, 2005-2015
Faculty Member, Kellogg International Executive MBA Programs, Otto Recanati IEMBA/HTMS Programs, Tel Aviv University, Tel Aviv, Israel, 2001-present
Clinical Professor, Managerial Economics and Decision Sciences, Center for Research in Technology & Innovation, Kellogg School of Management, Northwestern University, 2000-present
Faculty Member, Kellogg International Executive MBA Programs, Schulich School, York University, Toronto, Canada, 2001-2007
Visiting Professor, Management, Otto Beisheim Graduate School of Management, WHU, 2008-2016
Visiting Professor, Management, Keio Business School, Keio University, 2002-2004
Faculty Member, Mechanical Engineering, Segal Design Institute, McCormick School of Engineering and Applied Science, Northwestern University, 1994-present

Other Professional Experience
Engineering Manager, Ryobi Limited Group of Companies, 1987-1994
Director, Global Economics Group, 2012-present

Grants and Awards
2014 Faculty of the Year, MPDD Program Northwestern University, 2014
Professor of the Year, WHU Master of Science Program, 2013-2014
Charter Fellow, National Academy of Inventors, 2013, ongoing
Faculty Impact Award, Kellogg School of Management teaching in AY2012
Recipient, Certificate of Impact, Kellogg, 2012, one quarter

Editorial Positions
Editorial Board Member, Technology and Innovation, 2013

Print Research
Research Interests

His research investigates the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Research sponsors have  included the World Intellectual Property Organization (WIPO), Microsoft Corporation, The Alexander VonHumboldt Foundation,  the United States Department of the Treasury, the National Science Foundation, NASA, FAA, NIST, the Department of Defense, Motorola, Daimler-Chrysler, and others.



Articles
Conley, James Gerard, P. Bican and Holger Ernst. 2014. Value Articulation: A Framework for the Strategic Management of Intellectual Property. California Management Review. 55(4): 102-120.
Orozco, David and James Gerard Conley. 2011. Friends of the court: Using Amicus Briefs to Identify Corporate Advocacy Positions in Supreme Court Patent Litigation. Journal of Law, Technology & Policy. 2: 101-122.
Lichtenthaler, Ulrich, Holger Ernst and James Gerard Conley. 2011. How to Develop a Successful Technology Licensing Program. MIT Sloan Management Review. 52(2): 15-16.
Conley, James Gerard, Duncan J Berry, Laura DeWitt and Mark Dziersk. 2008. Inventing Brand: Opportunities at the Nexus of Semiotics and Intellectual Property. Design Management Review. 19(2)
Bordas, Stephane, James Gerard Conley and Brian Moran. 2007. A Simulation-Based Design Paradigm for Complex Cast Components. Engineering with Computers. 23(1): 25-37.
Orozco, David and James Gerard Conley. 2007. The Longer Walk after e-Bay v. MercExchange. Les Nouvelles. 42(2): 426-431.
Conley, James Gerard. 2005. Patents Come and Go - Trademarks are Forever. Executive Counsel. 2(2)
Conley, James Gerard and David Orozco. 2005. Intellectual Property: The Ground Rules.
Conley, James Gerard. 2005. Using Brand Identity to Reinforce Market Value: The Competitive Edge. Innovation. 41: 15-18.
Conley, James Gerard. 2005. Manejando la propriedad intelectual en el mercado global. Estrategia y Negocios.
Conley, James Gerard. 2005. Trademarks not Patents: The Real Competitive Advantage of the Apple iPod. Core77.
Conley, James Gerard. 2004. Managing IP in the Global Marketplace: Practitioners Perspective. Kellogg World.
Conley, James Gerard. 2004. Game Over: Emulation and the Video Game Industry. Northwestern Journal of Technology and Intellectual Property. 2(2)
Conley, James Gerard, D. D. Kaufman and Joseph T. Scarry. 2001. A Catalyst Role for an e-Marketplace in the Diecasting Industry. Linx Magazine.
Conley, James Gerard and John J. Szoboscan. 2001. Snow White Shows the Way. Managing Intellectual Property Magazine.
Conley, James Gerard and Joseph T. Scarry. 2001. A Catalyst Model for Business to Business eCommerce in the Foundry Industry. Transactions of the American Foundry Society. 109
Conley, James Gerard, Vasiliki Demas and K. F. Packer. 2001. Experimental Design of a Microgravity Solidification Facility to Assist with Casting Simulation Verification. Transactions of the American Foundry Society. 109(01-022): 1-7.
Conley, James Gerard, Y. N. Fan, JerryYingHis Fuh and Henry W. Stoll. 2000. Towards Intelligent Setting of Process Parameters for Layered Manufacturing. Journal of Intelligent Manufacturing. 11(1): 65-74.
Conley, James Gerard, Vasiliki Demas, K. Diehl and T Kulak. 2000. Validation of Casting Process Simulation Using Analogue Materials in a Microgravity Environment. Transactions of the American Foundry Society. 108
Seniw, Mark E., James Gerard Conley and Morris E. Fine. 2000. The effect of microscopic inclusion locations and silicon segregation on fatigue lifetimes of aluminum alloy A356 castings. Materials Science and Engineering. 285(1-2): 43-48.
Conley, James Gerard, Julie Huang, Jo Asada and Kenji Akiba. 2000. Modeling the Effects of Cooling Rate, Hydrogen Content, Grain Refiner and Modifier on Microporosity Formation in Al A356 Alloys. Materials Science and Engineering. 285(1-2): 49-55.
Conley, James Gerard and Henry W. Stoll. 1999. Rapid Tooling for Sand Casting Using the Laminated Object Manufacturing Process. Rapid Prototyping Journal. 5(3): 134 - 141.
Conley, James Gerard, R Gustafson and Henry W. Stoll. 1999. Tool Path Selection for Sand Casting. Transactions of the American Foundry Society. 107
Conley, James Gerard, Joe Gray and Brian Moran. 1998. A New Paradigm for the Design of Safety Critical Castings. Journal of Materials and Manufacturing, SAE Transactions. 107
Conley, James Gerard. 1998. Stochastic Models for Manufacturing Systems.
Conley, James Gerard, Katsmi Kurihara and L. S. Suchdev. 1998. Emmisions Reduction of a Small 4-cycle Engine for Hand Held Trimmers.
Conley, James Gerard and Henry W. Stoll. 1998. Dimensional Variability Analysis in Post-Processing of Rapid Tooling.
Conley, James Gerard. 1998. Rapid Tooling Error Analysis for Sand casting. Transactions of the American Foundry Society. 106
Huang, Julie, T. Mori and James Gerard Conley. 1998. Simulation of microporosity formation in modified and unmodified A356 alloy castings. Metallurgical and Materials Transactions B. 29(6): 1249-1260.
Conley, James Gerard. 1998. The Roybi "Air Clean" 4-Cycle Engine: A case Study in Engineering and Manufacturing Management. Engineering Management Journal. 10(2): 23-32.
Huang, Julie, Paul Callau and James Gerard Conley. 1998. Alternative Methods for Porosity Prediction in Aluminum Alloys. Journal of Passenger Cars, SAE Transactions. 107
Conley, James Gerard and Julie Huang. 1998. Computer Simulation of Pore Size and Shape and Shape for Equiaxed Aluminum Alloy Castings. Transactions of the American Foundry Society. 106
Conley, James Gerard and Harris L. Marcus. 1997. Rapid Prototyping and Solid Free Form Fabrication. Journal of Manufacturing Science and Engineering. 119(4)
Conley, James Gerard, Y. Imagawa, Katsmi Kurihara and Jens K. Olsen. 1997. Development of a Small 4-cycle Engine for Hand Held Trimmers. Japan Land Engine Manufacturers Association.
Conley, James Gerard and Katsmi Kurihara. 1997. Design Considerations for Overhead Valve Train in Small High Speed 4-cycle Engines.
Conley, James Gerard, Y. Imagawa, Katsmi Kurihara and Jens K. Olsen. 1997. Development of Valve Train of Small 4-cycle Engine for Hand Held Power Equipment Applications. Japan Land Engine Manufacturers Association.
Conley, James Gerard, T. Kakuma and Katsmi Kurihara. 1997. An Experience of Management of International Project Team to Develop Extremely Small 4-Cycle Engine. Journal of Japanese R&D Consultants Association.
Conley, James Gerard, Thomas Piwonka and J. Santner. 1996. Engineering Issues in the Use of Premium Quality Airframe Castings in Commercial Aviation.
Conley, James Gerard. 1996. The New Ryobi 26.2 cc 4-cycle Engine for Hand Held Power Equipment Applications. Journal of Engines, SAE Transactions. 105
Conley, James Gerard and D. M. Asher. 1996. Team Management Practices and Development of the AC 4-cycle Engine.
Conley, James Gerard. 1996. The Development of a Durable, Cost Effective, Overhead Valve Train for Application to Small, 4-cycle Engines. Journal of Engines, SAE Transactions. 105
Conley, James Gerard. 1995. Experience with the Selection of Prototyping Techniques during the Rapid Development of a Commercial 4-cycle Engine.
Yamada, Takemasa, Hirotake Usui, Hiroki Tosa, Hiroshi Terauchi and James Gerard Conley. 1992. Experience with the Production of Cast Aluminum Alloy Engine Blocks by Low, Medium, and High Pressure Casting Processes. Journal of Engines, SAE Transactions. 101
Conley, James Gerard and Morris E. Fine. 1990. Discussion of "On the Free Energy of Formation of TiC and Al4C3". Metallurgical and Material Transactions A. 21(9): 2609-2610.
Conley, James Gerard, Morris E. Fine and Julia R. Weertman. 1989. Effect of Lattice Disregistry Variiation on the Late Stage Phase Transformation Behavior of Precipitates in Ni-Al-Mo Alloys. Acta Metallurgica. 37(4)
Conley, James Gerard, Morris E. Fine and Julia R. Weertman. 1988. Phase Transformation of Gamma Prime Precipitates in Ni-Al-Mo Alloys.
Conley, James Gerard, T. Miyoshi, H. Omura, Y. Takahashi and M. Yodogawa. 1988. The Development of Die Cast Metal Matrix Composites for Tribological Applications.
Conley, James Gerard, J. A. Caputi, Yen-Cheng Chen and Morris E. Fine. 1986. Interface Adsorption and Ostwald Ripening. Scripta Metallurgica. 20(5): 743-744.
Working Papers
Krasnikov, Alexander, James Gerard Conley and P. Bican. 2014. Trademarks as Indicators of Marketing Innovation.
Conley, James Gerard and D. Jain. 2013. They Call it 'The Shark Fin Curve'.
Conley, James Gerard and D. Jain. 2013. Pharmaceutical Marketing Opportunities at the Nexus of Pricing Regulation and Innovation Policy.
Conley, James Gerard, Holger Ernst and Nils Omland. 2013. How to Create Commercial Value from Patents: The Role of Patent Management.
Conley, James Gerard, P. Bican and Holger Ernst. 2013. Articulating the Value of Intellectual Property.
Book Chapters
Conley, James Gerard and D. Jain. 2013. "Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy." In Innovatoin and Marketing in the Pharmaceutical Industry, New York, Heidelberg, Dordrecht, London: Springer, 1.
Conley, James Gerard and Robert C. Wolcott. 2007. "Scaling from Prototype to Production: A Managed Process." In Proceedings of NSF/US Depart. of Educ. Workshop Novermber 3-4, 2003, Washington DC (scale-up: mult, DRDC at the University of Chicago.
Conley, James Gerard and Robert Wolcott. 2006. "Scaling from Prototype to Production: A Managed Process for Commercial Offerings." In Scale-up in Education: Ideas in Principle, edited by Barbara Schneider and Sarah-Kathryn McDonald, vol. 1, 103-122. Lanham, MD: Rowman & Littlefield.
Conley, James Gerard. 2000. "An Airframe Design Perspective on Casting Process Simulation." In Proceedings of the Ninth International Engineering Foundation Conference on the Modeling of Castin, edited by P. Sahm, Lars Peter Hansen, Conley, Aachen: TMS Publications.
Conley, James Gerard and Julie Huang. 1998. "Modeling of Microporosity Evolution During Solidification Processes." In Modeling of Casting, Welding, and Solidification Processes, edited by B.G. Thomas and C. Beckermann, vol. 8, TMS Publications.
Conley, James Gerard and Julie Huang. 1998. "Benchmarking Experiments for Permanent Mold Aluminum Alloy A356 Castings." In Modeling of Casting, Welding, and Solidification Processes, edited by B.G. Thomas and C. Beckermann, vol. 8, TMS Publications.
Callau, Paul, James Gerard Conley and Julie Huang. 1998. "A Study of Neural Networks for Porosity Prediction in Aluminum Alloy A356 Castings." In Modeling of Casting, Welding, and Solidification Processes, edited by B.G. Thomas and C. Beckermann, vol. 8, TMS Publications.
Conley, James Gerard, H. S. Cheng and P. C. Hsing. 1998. "Experimental Analysis of the Long Term Wear Results in a Four Stroke, Single Cylinder, Spark Ignition Engine." In New Developments in Engine Design, Aspiration and Lubrication, vol. 2, ASME-ICE Division.
Conley, James Gerard. 1996. "The Optimization of a 26.2 cc, OHV, $-cycle Engine Aspiration System to Achieve 1999 CARB Emissions Standards." In Design, Modeling and Emissions Control for Small Two and Four Stroke Engines, SAE Monograph.
Conley, James Gerard, T. Miyoshi, H. Omura, Y. Takahashi and M. Yodogawa. 1988. "Dispersion of NiAl Intermetallic Compound and Si3N4 in Die Castings for Increased Wear Resistance." In Dispersion Strengthened Aluminum Alloys, edited by Y.W. Kim and W. Griffith, Warrendale, PA: AIME.
Conley, James Gerard, S. Kami, H. Komoto, N. Nishi and Y. Takahashi. 1988. "The Mechanical Properties of Al-Ni-Mg and Al-Mn-Mg Die Casting Alloys." In Dispersion Strengthened Aluminum Alloys, edited by Y.W. Kim and W. Griffith, Warrendale, PA: AIME.
Conley, James Gerard, P. Kelsey and D. V. Miley. 1984. "Investigations of the Properties of Iron Enriched Basalt." In Advances in Ceramics, edited by G.G. Wicks and W.A. Ross, vol. 8, Columbus, OH: American Ceramic Society.
Other
Conley, James Gerard, P. Bican and Neil wilkof. "Patents and the Public Domain (II), a WIPO commissioned White Paper." September 2013.
Conley, James Gerard. "Shape of Things to Come." Wall Street Journal, May.
Conley, James Gerard. "Ryobi Outdoor Products: Kellogg Teaching Case." September.
Conley, James Gerard. "Trade Dress: Creating Competitive Advantage on the Internet." Kellogg Teaching Case, March.
Books
Wang, W, James Gerard Conley and H. W. Stoll. 2010. Rapid Tooling Guidelines for Sand Casting. SpringerLink Publications, 1st.
Conley, James Gerard and Peter R. Sahm. 2000. Modeling of Casting, Welding and Advanced Solidification Processes. TMS Publications.
Cases
Conley, James Gerard. 2006. Creative and the Zen Patent, A and B.
Conley, James GerardRobert C. Wolcott and Eric Wong. 2006. AstraZeneca, Prilosec, and Nexium: Strategic Challenges in the Launch of a Second-Generation Drug. Case 5-404-752 (KEL334).
Conley, James GerardRobert C. Wolcott and Eric Wong. 2006. AstraZeneca, Prilosec, and Nexium: Marketing Challenges in the Launch of a Second-Generation Drug. Case 5-404-775 (KEL336).
Conley, James Gerard and David Orozco. 2005. Intellectual Property: The Ground Rules. Case 7-305-501 (KEL140).
Conley, James GerardRobert C. Wolcott and Eric Wong. 2006. AstraZeneca, Prilosec, and Nexium: Case Supplement. Case 5-404-753 (KEL335).
Conley, James Gerard, Feng Qu, Geoff Nudd and Cooper Marcus. 2006. ttools (B): The Value of a Patent to the Entrepreneur. Case 5-306-509(B) (KEL280).
Conley, James Gerard, Feng Qu, Geoff Nudd and Cooper Marcus. 2006. ttools (A): The Value of a Patent to the Entrepreneur. Case 5-306-509(A) (KEL279).
Conley, James Gerard and David Orozco. 2006. Innovation and Invention: A Patent Landscape. Case 7-406-750 (KEL104).
Conley, James Gerard, Susan Deutsch, James Fields and Richard Wong. 2006. 3M ESPE AG. Case 5-406-753 (KEL288).
Patents
Lemelson, Jerome H. and James Gerard Conley. 1997. "Synthetic Diamond Coatings with Intermediate Bonding Layers and Methods of Applying Such Coatings." United States Patent 6165616, filed 5/16/1997, and issued 12/26/2000.
Conley, James Gerard and Jerome H. Lemelson. 1997. "Synthetic Diamond Layers Having Wear Resistant Coatings Formed In Situ and Methods of Applying Such Coatings." United States Patent 5786038, filed 3/31/1997, and issued 7/28/1998.
Lemelson, Jerome H. and James Gerard Conley. 1995. "Method of Depositing Synthetic Diamond Coatings with Intermediate Bonding Layers." United States Patent 5688557, filed 6/7/1995, and issued 11/18/1997.
Lemelson, Jerome H. and James Gerard Conley. 1997. "Synthetic Diamond Coatings with Intermediate Amorphous Metal Bonding Layers and Methods of Applying Such Coatings." United States Patent 6083570, filed 4/16/1997, and issued 7/4/2000.
Scarry, Joseph T. and James Gerard Conley. 2001. "System and Method for Ameliorating Subcontracting Risk." United States Patent Document Number 20020087380, filed 10/12/2001, and published 7/4/2002.
Lemelson, Jerome H. and James Gerard Conley. 1995. "Synthetic Diamond Overlays for Gas Turbine Engine Parts Having Thermal Barrier Coatings." United States Patent 5714202, filed 6/7/1995, and issued 2/3/1998.
Conley, James Gerard and Jerome H. Lemelson. 1995. "Method of Applying a Wear Resistanet Diamond Coating to a Substrate." United States Patent 5616372, filed 6/7/1995, and issued 4/1/1997.
Conley, James Gerard and Jerome H. Lemelson. 1997. "Synthetic diamond coatings with intermediate bonding layers and methods of applying such coatings." United States Patent 6165616, filed 5/16/1997.

 
Print Teaching
Teaching Interests

Professor Conley teaches courses on Intellectual Capital Management, Intellectual Property for Entrepreneurs, Innovation Process Management and other related subjects to both graduate student and executive education audiences.  His course work is designed modularly to accommodate the interests of all audiences from undergraduates to corporate board members and the federal judiciary.  Beyond Kellogg and Northwestern, he serves on the visiting faculty of Kellogg partner institutions such as the Otto Beisheim Graduate School of Management at the WHU in GERMANY, the Schulich School of Business at York University in CANADA, and at the Keio University Business School in JAPAN.


Full-Time / Part-Time MBA
Intellectual Property for Entrepreneurs (KIEI-935-B)
This course addresses what entrepreneurs need to know to secure and leverage the intangible, knowledge based assets of their business. The course begins with a survey of various intellectual property forms for inventions, original expressions, source identifiers/brands and confidential information etc. and how they can be used to build a unique selling proposition. We explore the cost effective paths to registering these intangibles as patents, copyrights, trade marks, or securing same as trade secrets. Methods for leveraging IP ownership to realize investment and or exit from the business are reviewed. Case studies explore entrepreneurship challenges in the electronics accessories, sound engineering, and consumer durable contexts

Launching New Products and Services (MKTG-465-0)
Innovating new products and services (and new product and service features) is among the most complex challenges faced by managers. How can one generate potentially breakthrough new product and service concepts? Given an infinite world of possibilities, how does one decide which products and feature concepts to pursue? How does one get customer feedback for products and features that do not yet exist? What marketing strategy & tactics should one employ to convince customers to purchase products they might not yet know they want? How does one reconcile the introduction of new products with an existing product portfolio? The goal of this course is to introduce students to marketing principles and concepts that they can use to tackle these questions and to develop their own approach to innovating new products and services.

Executive Education
Business for Scientists and Engineers
Develop the business acumen to advance your life’s work. In this collaborative program, you will gain skills in marketing, leadership, finance and other management areas to build on your expertise in science or engineering. Covering topics such as taking innovation from bench to market, launching a startup, managing intellectual property and implementing negotiation strategies, this program will arm you with the tools and frameworks to face new challenges and embrace new opportunities.
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Driving Organic Growth Through Innovation
Whether you’re charged with a high-priority growth initiative or seeking solutions for sustainable growth in your business or company, this program offers a proven process for profitable, market-driven growth.
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Growth and Innovation Week
Combines our Creating and Leading a Culture of Innovation with Driving Organic Growth programs into Growth and Innovation Week.
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Innovating New Products and Services
Big ideas are just the beginning. To maximize the power of innovation, organizations must also implement the right strategy, design, development, marketing and more. This program will show you how. From market entry and positioning strategies to motivating team performance, learn new techniques for creating an innovation mindset and move your big ideas from concept to market and beyond.
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