2012 Kellogg Technology Conference

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2012 Kellogg Technology Conference Panels

The panels for the 2012 Kellogg Technology Conference are as follows:

Keeping it Real: Face Time in a Facebook World

Technology tools help people manage professional networks, personal relationships, and communities. However, are people trading depth and quality for ease? How are these technology tools changing the way we build networks, relationships, and communities? How will companies and geographic communities change in response to these tools? Finally, what are best practices for leveraging these tools to enhance meaningful, real networks, relationships, and communities?

Global & Mobile: The Race to Mobile Money

With digital payments expected to account for nearly 40% of all transactions by 2015, mobile payments have become an important point of convergence for tech companies and financial institutions. In addition to the platforms themselves, vast opportunity lies in emerging markets, where the need for financial access remains large. Between near field communications (NFC) and the “mobile wallet,” what platforms are most compelling? Are tech companies or financial institutions best positioned to capture innovation and growth? What is the role of strategic partnerships? What new opportunities and challenges do mobile payments present for emerging markets? This panel incorporates the different perspectives of mobile payment players, while understanding the critical components for growth in this space.

Sharing is Scaring: Balancing the Consumer’s Desire for Personal Privacy & Tailored Products

The vast of amounts of user data generated by online social networks and internet commerce has fueled the creation of products and services tailored to the needs of individual consumers. Yet, while consumers desire this customization, they are increasingly concerned that companies have the power to use this data to breach their personal privacy. This panel explores the delicate balance that companies must strike in managing user data and privacy concerns.

Consumers in the Era of MoSoLo: How Can Companies Achieve Relevancy through Curation and Customization

As mobile, social and local are converging at an increasingly rapid pace, businesses are struggling with how to stay relevant to the evolving consumer. This panel will discuss how consumer-facing businesses access talent, incubate innovation and develop partnerships with cutting-edge startups. We will discuss topics such as customization, real-time deal making and viral advertising.