Annual Kellogg Marketing Competition (AKMC) is an event at Kellogg
where teams of students market real products to the Kellogg community.
create STP (segment, target, and positioning) plans and promote their
products throughout the school. These marketing activities culminate in
a sales extravaganza during a Kellogg TG.
you want to test your marketing prowess or witness the creativity of
Kellogg students, please join us for some guaranteed fun!