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First Prize Winner: Wit Dublin, John Stoops '05
Inspired by successful comedy theaters including The Second City (Chicago) and Boom Chicago (Amsterdam), Wit offers live, original comedy reviews in a contemporary, design-savvy theater in Dublin's Temple Bar neighborhood. Wit 's performances are smart, funny and highly original. Nightly shows include comic and satiric scenes, parodies, musical numbers and on-the-spot improvisations. Performances draw from the major news and cultural topics of the day. Scripted scenes are intertwined with improvised content that incorporates audience suggestions into the material. Video segments provide another medium to engage audiences in commercial parodies, film spoofs and man-on-the-street interviews. Additionally, to enhance revenue, Wit leverages its core competency in live comedy and improvisation to provide innovative training and corporate entertainment services to Ireland's burgeoning business community. After establishing the brand in Ireland, Wit will seek opportunities in other, English-speaking international markets. Preliminary targets include: London, Sydney and Montreal.
First Prize Socially Responsible Business Winner:
Fuerza Research,
Mina Kumar '05, Coleman Long '05
Fuerza Research is a market research firm with an unusually intimate knowledge of the urban, Hispanic teen population. Fuerza closes a significant gap in the market for consumer research in Hispanic teens while employing and investing in talented teens. Fuerza has a unique research and training methodology which trains Hispanic teenagers to serve as research field agents and focus group moderators, through a hands-on, experiential learning process. To our customers, which include consumer companies, policy agencies, and market and branding agencies, Fuerza can provide in-depth insights into urban, Hispanic teen values and culture. To our teen employees, Fuerza is a source of hope and strength: an empowering start to a productive, well-paying, secure future. Fuerza Research recognizes that it is the teens’ insight, more so than adult supervisors, who create value for our clients. As a result, the teens and their communities deserve fair compensation and transferable skills in return for their superior insights. Fuerza Research captures and enhances the inherent value Hispanic teens provide to global companies, who wish to understand them, and redirects it back into the hands of the urban Hispanic teen segment. It is the combination of commercial need, strategically linked to the potential for meaningful social contribution that makes Fuerza such an exciting investment opportunity.
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