Companies


Company Listings

M-Lab projects have given Kellogg students a chance to work on a wide variety of interesting projects with a number of companies ranging from start-ups to Fortune 500 corporations. The following are past projects, including proposed projects from last year. We will soon be updating the page for 2008 project proposals. See also: �g LEAP 2007 Project Summaries�h (updated on 2007/3/03).

If, after reading the project descriptions document, you would like additional information on any project, please stop by Fran Langewisch�fs office in Student Affairs to review the archive project binder or contact any 2008 Co-Chair:

2007

AirPlay (2 projects - Product Growth Strategy and International Strategy)

McGaw YMCA

SunTrust Robinson Humphrey

Eaton Electrical

Motorola (2 projects)

Youth Job Center of Evanston

Kellogg Global Health Initiative (2 projects)

Ocean Tomo

 

Mary and Leigh Block Museum of Art, Northwestern University

ShoreBank Corporation (2 projects)

 

 

2006

Company

Industry

Functions

Bredemann Family of Dealerships

Automotive

Business plan
(updated 3/1/06)

Block Museum of Art

Not-for-profit

TBD

Boot Town Western Warehouse

Retail

Supply chain, financial analysis (added 3/1/06)

Eaton Corp.

Industrial goods

Channel strategy, supply chain (MMM)

General Motors

Automotive

Market research, marketing plan (added 3/1/06)

InSORS Communication

High-tech

Sales and marketing plan

Motorola

High-tech

Business model development

Nike

 

Apparel

Business development
(updated 3/1/06)

O�fTech Corp.

Industrial goods

Supply chain, process improvement (MMM)

ShoreBank

Financial services

Market sizing, market research

Tactical Solutions Group

Professional services

Brand development, marketing strategy

TiZ Media

Not-for-profit education

Business plan
(added 3/1/06)

Turning Point

Not-for-profit

TBD

 

Veriplay

High-tech

Business plan

 

W.C. Darley & Co.

 

Industrial goods

Sales and channel strategy

 

2005

Company

Industry

Functions

Brunswick

Non-marine casting technology

Market opportunity and position for current product in new market

Knaack

Industrial boxes

Customer segmentation

 

Knaack

Industrial boxes

Sales & distribution

 

Northbrook Symphony Orchestra

Music/not-for-profit

Marketing, customer retention & acquisition

Bloom Yoga

Fitness

Strategic marketing plan

 

WPBA

Sports

Market positioning & distribution, business model review

Block Museum

Art/non-for-profit

Customer segmentation/acquisition

 

Three Olives

Software

Growth strategy

 

The Book Block

Old books

Growth strategy, possible acquisitions, bringing technology to old line business

W.S. Darley & Co.

Homeland security

Market entry/growth

 

Lund

Toys

Revenue maximization

 

Homeseer

Software

Business plan

 

Tan Cher

Wireless

New product business plan and strategic roll out

Eaton Corporation

Industrial manufacturer, electrical controls division

Strategic marketing/channel/product plan for the HVAC application segment

Siemans Building Technologies

Building automation, fire safety & security

E-strategies, execution, top and bottom line impact, communication

   

2004
Eaton
Kim & Scott's Pretzels
Tea Group
Study Smart
LIGO
PCTel
Great Plains
Greener Cleaner
BMW Manhattan
NMH
Shure
Metron
Channel Velocity

 

2003
Wilson Sporting Goods

Deloitte Consulting

BMW

Oberweis Dairy

Educational Software Development

New Public Schools

Smart Grill

Home Depot

Jellifish Inc.
SayAye

Global Charter Services

 

 

2002
7-11

Bioinfomatics (NWU)

General Mills

NACSA

SportsCorp

BMW

Hester Decorating

Morningstar

W.S. Darley

Juvenile Diabetes Research Foundation

Whitney Development Group

Adler Planeterium

Institute for Nanotechnology (NWU)

Harley Davidson Agilent Technologies
Chicago Mercantile

2001
Agilent Technologies
Chicago Mercantile
Cisco
Motorola
Bluewater Music
Med Pak
Danger Research
Herbst LaZar Bell
Jockey International
cue BIOtech
Appleton Papers
Applied Thin Films, Inc.
Newman-Haas Racing Track
Over The Rainbow

2000
ABN-AMRO North America, Inc.
Cisco
CoSite.com
Dieselpoint
eClearing.com
Entertainment Decisions, Inc.
Global Business Transactions, Inc.
Kudoz
Lightflow
MachineWeb
OmniSky
PartZone.com
Stockmaster
Talent Divine
Thick Records
Turtle Wax
ValueCom
Vosges Chocolates

1999
ABN-AMRO North America, Inc.
Alkco Lighting
Baird and Warner
Baker & McKenzie
Comdisco
Entertainment Decisions Inc. (EDI)
Ernst & Young, LLP
Financial Internet Company
Gustave A. Larson Company
LifeSource Blood Services
Martin Partners
The Mayer and Morris Kaplan Family Foundation
Middleby Marshall
Midtown Educational Foundation
Nestle Clinical Nutrition
Northwest Passage Outing Club, Inc.
Omni Circuits
PCS Health Systems, Inc.
Siemens Building Technologies, Inc. - Landis Division
Standard Parking
Swiss Re America
Teradyne Telecommunication Division
Think! Inc. Management Development
U.S. Cellular
Wisconsin Tool and Stamping
Worcester Company

1998
ABN-AMRO North America, Inc.
Baird and Warner
Citibank, F.S.B.
Equity Office Properties Trust
INCHEM
Infinop Holdings, Inc.

Learning Insights
MAXRAD
The Mayer and Morris Kaplan Family Foundation
Midtown Educational Foundation
Quaker Oats
Reality Check, Inc.
Registry Online, Inc.
Teradyne, Inc.
United States Cellular
VIA Medical Cooperation
Wipro Ltd.
Wisconsin Tool and Stamping Company

Others
Amoco
Baxter Healthcare Corporation
Empowered Athletics
First Analysis
network MCI Conferencing
SRAM Corporation