Company Listings
M-Lab projects have given Kellogg students a chance to work on a wide variety of interesting projects with a number of companies ranging from start-ups to Fortune 500 corporations. The following are past projects, including proposed projects from last year. We will soon be updating the page for 2008 project proposals. See also: “ LEAP 2007 Project Summaries” (updated on 2007/3/03).
If, after reading the project descriptions document, you would like additional information on any project, please stop by Fran Langewisch’s office in Student Affairs to review the archive project binder or contact any 2008 Co-Chair:
2007
AirPlay (2 projects - Product Growth Strategy and International Strategy) |
McGaw YMCA |
SunTrust Robinson Humphrey |
Eaton Electrical |
Motorola (2 projects) |
Youth Job Center of Evanston |
Kellogg Global Health Initiative (2 projects) |
Ocean Tomo |
|
Mary and Leigh Block Museum of Art, Northwestern University |
ShoreBank Corporation (2 projects) |
|
2006
Company |
Industry |
Functions |
Bredemann Family of Dealerships |
Automotive |
Business plan
(updated 3/1/06) |
Block Museum of Art |
Not-for-profit |
TBD |
Boot Town Western Warehouse |
Retail |
Supply chain, financial analysis (added 3/1/06) |
Eaton Corp. |
Industrial goods |
Channel strategy, supply chain (MMM) |
General Motors |
Automotive |
Market research, marketing plan (added 3/1/06) |
InSORS Communication |
High-tech |
Sales and marketing plan |
Motorola |
High-tech |
Business model development |
Nike
|
Apparel |
Business development
(updated 3/1/06) |
O’Tech Corp. |
Industrial goods |
Supply chain, process improvement (MMM) |
ShoreBank |
Financial services |
Market sizing, market research |
Tactical Solutions Group |
Professional services |
Brand development, marketing strategy |
TiZ Media |
Not-for-profit education |
Business plan
(added 3/1/06) |
Turning Point |
Not-for-profit |
TBD
|
Veriplay |
High-tech |
Business plan
|
W.C. Darley & Co.
|
Industrial goods |
Sales and channel strategy |
2005
Company |
Industry |
Functions |
Brunswick |
Non-marine casting technology |
Market opportunity and position for current product in new market |
Knaack |
Industrial boxes |
Customer segmentation
|
Knaack |
Industrial boxes |
Sales & distribution
|
Northbrook Symphony Orchestra |
Music/not-for-profit |
Marketing, customer retention & acquisition |
Bloom Yoga |
Fitness |
Strategic marketing plan
|
WPBA |
Sports |
Market positioning & distribution, business model review |
Block Museum |
Art/non-for-profit |
Customer segmentation/acquisition
|
Three Olives |
Software |
Growth strategy
|
The Book Block |
Old books |
Growth strategy, possible acquisitions, bringing technology to old line business |
W.S. Darley & Co. |
Homeland security |
Market entry/growth
|
Lund |
Toys |
Revenue maximization
|
Homeseer |
Software |
Business plan
|
Tan Cher |
Wireless |
New product business plan and strategic roll out |
Eaton Corporation |
Industrial manufacturer, electrical controls division |
Strategic marketing/channel/product plan for the HVAC application segment |
Siemans Building Technologies |
Building automation, fire safety & security |
E-strategies, execution, top and bottom line impact, communication |
2004
Eaton
Kim & Scott's Pretzels
Tea Group
Study Smart
LIGO
PCTel
Great Plains
Greener Cleaner
BMW Manhattan
NMH
Shure
Metron
Channel Velocity
2003
Wilson Sporting Goods
Deloitte Consulting
BMW
Oberweis Dairy
Educational Software Development
New Public Schools
Smart Grill
Home Depot
Jellifish Inc.
SayAye
Global Charter Services
2002
7-11
Bioinfomatics (NWU)
General Mills
NACSA
SportsCorp
BMW
Hester Decorating
Morningstar
W.S. Darley
Juvenile Diabetes Research Foundation
Whitney Development Group
Adler Planeterium
Institute for Nanotechnology (NWU)
Harley Davidson Agilent Technologies
Chicago Mercantile
2001
Agilent Technologies
Chicago Mercantile
Cisco
Motorola
Bluewater Music
Med Pak
Danger Research
Herbst LaZar Bell
Jockey International
cue BIOtech
Appleton Papers
Applied Thin Films, Inc.
Newman-Haas Racing Track
Over The Rainbow
2000
ABN-AMRO North America, Inc.
Cisco
CoSite.com
Dieselpoint
eClearing.com
Entertainment Decisions, Inc.
Global Business Transactions, Inc.
Kudoz
Lightflow
MachineWeb
OmniSky
PartZone.com
Stockmaster
Talent Divine
Thick Records
Turtle Wax
ValueCom
Vosges Chocolates
1999
ABN-AMRO North America, Inc.
Alkco Lighting
Baird and Warner
Baker & McKenzie
Comdisco
Entertainment Decisions Inc. (EDI)
Ernst & Young, LLP
Financial Internet Company
Gustave A. Larson Company
LifeSource Blood Services
Martin Partners
The Mayer and Morris Kaplan Family Foundation
Middleby Marshall
Midtown Educational Foundation
Nestle Clinical Nutrition
Northwest Passage Outing Club, Inc.
Omni Circuits
PCS Health Systems, Inc.
Siemens Building Technologies, Inc. - Landis Division
Standard Parking
Swiss Re America
Teradyne Telecommunication Division
Think! Inc. Management Development
U.S. Cellular
Wisconsin Tool and Stamping
Worcester Company
1998
ABN-AMRO North America, Inc.
Baird and Warner
Citibank, F.S.B.
Equity Office Properties Trust
INCHEM
Infinop Holdings, Inc.
Learning Insights
MAXRAD
The Mayer and Morris Kaplan Family Foundation
Midtown Educational Foundation
Quaker Oats
Reality Check, Inc.
Registry Online, Inc.
Teradyne, Inc.
United States Cellular
VIA Medical Cooperation
Wipro Ltd.
Wisconsin Tool and Stamping Company
Others
Amoco
Baxter Healthcare Corporation
Empowered Athletics
First Analysis
network MCI Conferencing
SRAM Corporation |