Kellogg Branding

We encourage you to to familiarize yourself with Kellogg facts before speaking with any media representatives.

Here are some other helpful hints:

• Remember it is the “Kellogg School of Management”
• Do not make jokes -they can be misinterpreted.
• Understand media ground rules:
  • Is this off the record?
  • Is this being taped?
• If you are not prepared to be interviewed, you can reschedule and ALWAYS return reporter’s phone calls.
• Focus on the positives.
• Restrict your comments to topics which you can speak to with authority/a confident level of knowledge.
• If at anytime you are uncomfortable dealing with the press, please contact Dean Honack immediately to avoid losing a PR opportunity for Kellogg.