you to to familiarize yourself with Kellogg facts before speaking
with any media representatives.
some other helpful hints:
it is the “Kellogg School of Management”
not make jokes -they can be misinterpreted.
media ground rules:
this off the record?
this being taped?
you are not prepared to be interviewed, you can reschedule
and ALWAYS return reporter’s phone calls.
on the positives.
your comments to topics which you can speak to with authority/a
confident level of knowledge.
at anytime you are uncomfortable dealing with the press,
please contact Dean Honack
immediately to avoid losing a PR opportunity for Kellogg.